May 18, 2016
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
September 1, 2006
How about a VIP program or a "client recovery" program?
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
November 1, 1994
OPI's Suzi Weiss-Fischmann shares 10 low-to no-cost ways to entice your hair care clients to try their first manicure.
February 1, 1994
Rewarding current clients, befriending hairstylists, and joining the chamber of commerce are just a few ways to bring new clients into the salon.
OPI's Spring 2016 Infinite Shine Collection8 photos
CND Goes International for Style Masters 201618 photos
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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