Topic : client retention

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Dear Shari: November 2008

November 1, 2008  | Article

Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.

Keywords: business building   client relationships   client retention   Dear Shari   discount salons  

Come Back Here

May 1, 2008  | Article

 It costs a lot more to gain a new client than to keep an old one.

Keywords: client retention   gift certificates   marketing/promotions   sustainable business  

Readers Respond: Who Owns the Client? Salon or Tech?

August 1, 2006  | Article

The answer can vary from owner, to tech, to both, or none of the above. We asked three beauty professionals for their opinion and you can see that the answer is not clear-cut..

Keywords: client relationships   client retention  

The Power of Words: Transform Common Salon Language from Standard to Standout

July 1, 2006  | Article

Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.

Keywords: client retention   customer service   holiday products   promoting your services  

Find Lost Clients to Find Lost Income

February 1, 2006  | Article

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

Keywords: building your clientele   client relationships   client retention   customer service  

The Ins & Outs Of Front Desk Etiquette

February 1, 2004  | Article

Keywords: client records   client retention   gift certificates   receptionist  

Keeping Clients Committed With Loyalty Programs

July 1, 2001  | Article

If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.

Keywords: client loyalty programs   client retention   client satisfaction   loyalty programs   referrals  

Your Former Clients Tell Why They Left You

July 1, 1999  | Article

Have you ever wondered as you review old appointment books or clean out your client card file, where some of these people disappeared to? Or, better yet, why they left?

Keywords: client relationships   client retention   customer service  

Chicago’s Finest - A Look at Salon Millennium

April 1, 1998  | Article

Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michi­gan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Indus­trial Revolution reside.

Keywords: business building   client retention   customer service   Illinois  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Keeping Clients Long-Term

August 1, 1994  | Article

Clients who stay with you for years become not just a steady source of income and referrals, but they can also become good friends.

Keywords: client relationships   client retention   long-term clients  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions   special promotions  
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