Topic : clients

The Skinny on Skin Tones

December 3, 2013  | Article

It’s no mystery why certain shades can make skin appear dull while others boost vibrancy — selecting the right shade for your client’s skin tone is as much a science as it is an art. Learn the philosophy behind it before making your next color recommendation and your clients will be sure to give you a very colorful thanks.

Is a No-Tipping Policy Right for You?

November 30, 2013  | Article

If tomorrow morning you posted a sign that said “no tips please,” what do you think would be the impact? No-tipping policies in salons, spas, and waxing studios are slowly but surely changing the way clients not only pay, but view their nail service professionals.

Reader to Reader: How do you show your clients you are thankful for them?

November 28, 2013  | Article

I gift my clients either cuticle oil or free upgrades on their birthday and on our anniversary.

Heather Adair
Fierce Fingers by Heather, Pensacola, Fla.

Virtual Success

October 18, 2013  | Article

If a picture of your salon is worth a thousand words, then a moving 360° virtual walk-through is probably valued at a million.

How Far Will Clients Travel For You?

January 15, 2013  | Article

For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.

Easy Solution to Advising Clients on Polish Colors

November 7, 2011  | News

If customers ever want to know which colors compliment their skin tones, point them in OPI's direction!

The Big Pitch

October 5, 2011  | Article

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Determine Your Target Market

December 1, 2010  | Article

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

On My Mind: Why I'm Your Least-Favorite Client

September 1, 2010  | Article

I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?

Why They Come Back

July 1, 2010  | Article

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Out of Mouths of Clients

April 1, 2010  | Article

Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.

How to Meet and Greet

March 1, 2010  | Article

Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.

The Right Response

September 1, 2008  | Article

We can daydream all we want about what we would like to say, but finding the right response for hard-to-please clients is the better choice — and ultimately yields more satisfying results.