Topic : clients

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This is a GOOD Omen, Right?

January 7, 2011  | Blog Post

So about that screaming ... I think I'm done now. I've been feeling that scream since mid-November and I really thought I'd be over it by New Year's Eve.As it turns out, this week has been

Keywords: Art of Nailz   clients  

Christmas Party

December 29, 2010  | Blog Post

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

Keywords: clients   marketing/promotions   retailing   salon services  

Goodbye 2010

December 29, 2010  | Blog Post

Whew! The last month has been busy for me! That sort of busy that leaves you sleep-deprived and hysterical and ready to snap, but not in debt at the end of the holidays. Well, that is,

Keywords: clients   money  

This Ain't No Yard Sale!

December 13, 2010  | Blog Post

I am exhausted. And famished. I haven't even had time to drink my pumpkin spice latte today. Don't worry, I still like it after it's been sitting on the corner of my desk for eight hours.

Keywords: clients   nail tech issues  

Determine Your Target Market

December 1, 2010  | Article

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

Keywords: clients   marketing/promotions  

Ahhh, Holidays

November 23, 2010  | Blog Post

Welcome to the week of Thanksgiving. It is for me, as well as for many of us, I'm sure, a three-day work week. When I lock the door at the end of an exhausting but profitable

Keywords: clients   nail tech issues  

"Just a Fill"

November 19, 2010  | Blog Post

Ooof. I am tired. You know the kind of day I've had; you got up in the morning, went to work, looked at your book. You saw a couple of new clients scheduled, but they're clients

Keywords: clients   salon services  

Skinny Jeans and Flared Nails

November 17, 2010  | Blog Post

Fads are fleeting. At least, that is what I've heard. Fashion moves at the speed of light and we all know we'll need a new purse next season. And new shoes. And new — well, pretty

Keywords: Art of Nailz   clients   salon services  

If Only There Was a Test

November 12, 2010  | Blog Post

There's a little newspaper-style publication that gets sent out to salons in California called California Stylist. Apparently they have them in other states too, and I have a series of thoughts concerning the publication itself, but

Keywords: Art of Nailz   clients   nail tech issues   professionalism  

Newspaper Ads and Other Promotions

November 11, 2010  | Blog Post

We've been tracking our advertising results since we opened — and the results have been rather surprising in a way. Years ago with my first nail salon I tried every form of print advertisement and nothing seemed

Keywords: clients   public relations   salon services  


November 3, 2010  | Blog Post

To continue the DIY theme in another direction, some "stuff" hit the proverbial fan on a networking forum recently when a major figure in the industry stepped forward to ask for input on a project to

Keywords: clients   salon services  

Try This at Home

October 29, 2010  | Blog Post

There's a lot of discussion out there regarding the do-it-yourself nail market. I remember when Backscratchers introduced their Extreme line there was a lot of sentiment from professionals who didn't want to add the service to

Keywords: clients   salon services  

Catering to Kids

October 28, 2010  | Blog Post

Our first two months have been very good to us. While we still have many open appointments during the day, we are steadily increasing business. Running a nail salon is a new market area for me,

Keywords: clients   staff training  

Balancing Marketing and Appointments

October 19, 2010  | Blog Post

Our first month open has been a fabulous month, with only a few kinks that we’re working on resolving. First, our roof has a leak. We’ve had some really heavy rains over the past month, and we opened

Keywords: clients   public relations   salon decor/design  

Funeral Etiquette, Anyone?

October 6, 2010  | Blog Post

One of my clients passed away a couple of weeks ago. It was quite unexpected. She was only 50 and she'd been in for her regular appointment just the week before.I got the call from a

Keywords: clients   nail tech issues  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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