Topic : clients

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Q&A: Capturing the College Crowd

October 16, 2009  | 

I am near a college campus. What is the best way to market to this group? Steve Gomez, Milady: The best way to market to this group is to make your business fun and affordable. This doesn’t

Keywords: clients   Steve Gomez  

You Can't Spell Manicure without “MAN”

October 12, 2009  | 

Here in the central valley of California we like to brag about being the largest agricultural producing region on the planet. That means that we have a lot of guys who drive tractors — along with

Keywords: clients   salon services  

But I Can Paint

September 21, 2009  | 

I know not everyone can paint. In fact, I've heard some people exclaim they can't even paint a wall. So when nail art trends lean toward embellishments and decals, I understand why these styles catch on. Right

Keywords: clients   salon services  

Excuse Me, Could You Please … ?

September 18, 2009  | 

The problem is, there's no nice way to tell someone they're being obnoxious, but sometimes you really need to do it anyway. I don't want to offend my clients. Especially not the ones I like. I don't

Keywords: clients  

“The Customer Is Always Right” — NOT!

September 14, 2009  | 

For years I have maintained that Harry Gordon Selfridge was an IDIOT who did a vast disservice not only to the business world, but to the consumer world as well, by coming up with this inane

Keywords: clients  

Building My Business

September 10, 2009  | 

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Keywords: clients   public relations  

Challenge #3: Your Team Needs to Show Off Your Work

September 4, 2009  | 

By Kristi Valenzuela, Crystal Focus  Stop for a moment. Think of the receptionist sitting at the front desk right now. How do her nails look? Bitten, chipped, jagged, unpolished? How about the stylists standing behind the

Keywords: clients   Kristi Valenzuela  

Where There’s Smoke…

August 28, 2009  | 

If you’re looking for a list of possible challenges your new salon might face, I have a few to add to your list: Fire Alarms, Flaming Hot Stone Warmers, Sprinklers, Faulty Toilets, and Firemen! (Well, firemen

Keywords: clients   salon decor/design  

Q&A: Opening a Salon Without a Clientele

August 20, 2009  | 

Hi Candice, Very inspiring story. I have a question: did you have clients when you opened? I'm opening Sept. 1 and am wondering how I can build my clientele without spending money on expensive advertising.Thanks,Solo Hi Solo!  I'm

Keywords: clients   Q&A  

Ask Bryan: Q&A With a Success Coach

August 14, 2009  | 

By Bryan Durocher, Durocher Enterprises  Q: How do you feel about giving discounts off services? A: I am not a big discounter. I believe it attracts a couponing type of client who is just moving around looking

Keywords: Bryan Durocher   clients   owner issues   Q&A   retailing  

Today Was Just a Rough Day

August 14, 2009  | 

You know, loving your job doesn't mean that you love it every day. Some days are filled with too many people with too many voices and too many opinions. And by the end of it all

Keywords: clients  

Open for Business: Panache Nail Studio

August 4, 2009  | 

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Keywords: clients   public relations   salon services  

Back to School

July 27, 2009  | 

About two weeks ago my schedule started off looking pretty well-filled out for the week. By the end of Tuesday afternoon, however, I'd had nine cancellations and my schedule looked more like Swiss cheese. My first instinct

Keywords: clients  

Are You a Superstar or the Best-Kept Secret?

July 10, 2009  | 

By Kristi Valenzuela, Crystal Focus Challenge #2: Your Business Shouldn’t Be a Secret! A five-mile radius in any town in America is usually home to 40 to 100 salons! This depends on where you live, of

Keywords: clients   Kristi Valenzuela  

Salon Inspection on YouTube

June 30, 2009  | 

I just found a professionally-done video by the Washington Department of Licensing of a nail salon inspection. You can watch the six-minute video here. The video is geared toward consumers (advising them of what to look for

Keywords: clients   health   legislation   salon safety  

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