Topic : clients

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All Marketing Is Good Marketing

January 4, 2010  | Blog Post

One thing that affected all of us salon owners at the end of 2009 was the recession. We found less people coming in to be pampered and regulars going one more week between nail fills. Because

Keywords: clients   public relations   salon services  

Dr. Fish Bites Back

December 14, 2009  | Blog Post

In journalism school, one of the oft-repeated maxims we learned about “what is news?” went as follows: “If the story is ‘dog bites man,’ it’s not news. If the story is ‘man bites dog,’ it is.”

Keywords: Arizona   Business   clients   health   legislation  

I've Always Wanted to Incite a Riot

December 11, 2009  | Blog Post

So, I got a message via Facebook yesterday regarding all my ranting about the Dr. Oz fiasco. She wanted to know what I thought the answer was. Of course I sat down and wrote back. And,

Keywords: BeautyTech.com   clients   nail tech issues   professionalism  

Parties vs. Open Houses

November 17, 2009  | Blog Post

With the holiday season swiftly approaching, it’s great timing that I received an ecstatic e-mail from a salon owner who just threw her first successful holiday theme party: the “Bewitching Bash” in honor of Halloween. “In

Keywords: Business   clients   salon decor/design   salon services  

Open For Business: All Polished Up!

October 28, 2009  | Blog Post

I can't believe how fast the time is flying by. I was able to open my studio September 29, while it was still under construction. Let me clarify that: I had passed all the inspections, but

Keywords: clients   public relations   salon decor/design   salon services  

Raising the Dead

October 28, 2009  | Blog Post

Thing is, we all love nail polish. For most of us, our introduction to the very concept of nails as part of our overall fashion image goes back to the first time our moms — or

Keywords: clients   salon services  

Q&A: Capturing the College Crowd

October 16, 2009  | Blog Post

I am near a college campus. What is the best way to market to this group? Steve Gomez, Milady: The best way to market to this group is to make your business fun and affordable. This doesn’t

Keywords: clients  

You Can't Spell Manicure without “MAN”

October 12, 2009  | Blog Post

Here in the central valley of California we like to brag about being the largest agricultural producing region on the planet. That means that we have a lot of guys who drive tractors — along with

Keywords: clients   salon services  

But I Can Paint

September 21, 2009  | Blog Post

I know not everyone can paint. In fact, I've heard some people exclaim they can't even paint a wall. So when nail art trends lean toward embellishments and decals, I understand why these styles catch on. Right

Keywords: clients   salon services  

Excuse Me, Could You Please … ?

September 18, 2009  | Blog Post

The problem is, there's no nice way to tell someone they're being obnoxious, but sometimes you really need to do it anyway. I don't want to offend my clients. Especially not the ones I like. I don't

Keywords: clients  

“The Customer Is Always Right” — NOT!

September 14, 2009  | Blog Post

For years I have maintained that Harry Gordon Selfridge was an IDIOT who did a vast disservice not only to the business world, but to the consumer world as well, by coming up with this inane

Keywords: clients  

Building My Business

September 10, 2009  | Blog Post

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Keywords: clients   public relations  

Challenge #3: Your Team Needs to Show Off Your Work

September 4, 2009  | Blog Post

By Kristi Valenzuela, Crystal Focus  Stop for a moment. Think of the receptionist sitting at the front desk right now. How do her nails look? Bitten, chipped, jagged, unpolished? How about the stylists standing behind the

Keywords: clients   Kristi Valenzuela  

Where There’s Smoke…

August 28, 2009  | Blog Post

If you’re looking for a list of possible challenges your new salon might face, I have a few to add to your list: Fire Alarms, Flaming Hot Stone Warmers, Sprinklers, Faulty Toilets, and Firemen! (Well, firemen

Keywords: clients   salon decor/design  

Q&A: Opening a Salon Without a Clientele

August 20, 2009  | Blog Post

Hi Candice, Very inspiring story. I have a question: did you have clients when you opened? I'm opening Sept. 1 and am wondering how I can build my clientele without spending money on expensive advertising.Thanks,Solo Hi Solo!  I'm

Keywords: clients   Q&A  

Encyclopedia

To remove water from the surface of the natural nail in order to promote adhesion of polishes or enhancement products.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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