March 12, 2013
This book discusses the soft skills beauty professionals need for success.
December 27, 2012
As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask? My strategy is simple: service, experience, and education.
August 21, 2012
Let’s face it — the customer is not always right. But customers are always important, and we can make them feel much better by agreeing with them on the importance of the service qualities they identify and value
April 17, 2012
Talk to your clients about sanitation and disinfection procedures at your salon.
March 19, 2012
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
August 5, 2011
According to one successful businesswoman, there are 12 natural talents that all women possess. These skills — that men covet — help women lead and succeed in the workplace.
June 17, 2011
It’s not so much what you say, but how you say it that makes a lasting impression on clients.
October 1, 2008
Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.
November 1, 1999
July 1, 1995
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
January 1, 1993
Protect yourself against a malpractice lawsuit by educating your clients about the risks, keeping accurate records, and using signed disclaimers.
February 1, 1991
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
December 1, 1990
Part of being an effective businessperson is being an effective communicator, and part of being an effective communicator is understanding not only what your client sys, but what she doesn’t say
February 1, 1983
What you don’t know is probably hurting you
Salon Design on a Dime22 photos
Lots and Lots of Ocelot9 photos
The Cuccio brand is excited to announce a complementary addition to complete the Cuccio line of products: Cuccio Colour™ Nail
What is causing the deep horizontal ridges and swollen cuticles in my client’s nails?
How do you track your sales and other records throughout the year?
Is there a business-related New Year’s resolution you find yourself making every year?
Do your clients ask about polish being “three-free”?
Reader to Reader: Are you still loyal to the product brands you learned with in nail school?
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VietSALON - January/February 2013
NAILS Magazine - July 2012
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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