December 27, 2012
As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask? My strategy is simple: service, experience, and education.
Keywords: communicating with customers retailing
August 21, 2012
Let’s face it — the customer is not always right. But customers are always important, and we can make them feel much better by agreeing with them on the importance of the service qualities they identify and value
Keywords: client complaints communicating with customers
April 17, 2012
Talk to your clients about sanitation and disinfection procedures at your salon.
Keywords: communicating with customers Inspector Monika
March 19, 2012
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
Keywords: business building client consultation communicating with customers customer service
August 5, 2011
According to one successful businesswoman, there are 12 natural talents that all women possess. These skills — that men covet — help women lead and succeed in the workplace.
Keywords: Business communicating with customers
June 17, 2011
It’s not so much what you say, but how you say it that makes a lasting impression on clients.
Keywords: communicating with customers first impressions
October 1, 2008
Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.
Keywords: communicating with customers marketing/promotions web marketing
September 1, 2007
You know what you do to meet safety and sanitation regulations, but how do you get that vital information across to your clients? NAILS can help. Check out these marketing tools designed to help educate your clients on how you protect them.
Keywords: client surveys communicating with customers salon sanitation sanitation marketing
November 1, 2006
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
Keywords: allergic reactions communicating with customers continuing education cosmetology schools customer service
October 1, 2006
Sell one more bottle of polish each day. If you sell one $10 bottle of polish you should make $5 net profit on it, adding up to an extra $1,800 a year.
Keywords: budgeting communicating with customers nail salon service pricing nail tech assistants raising prices
July 1, 2006
Of the women who’ve indulged, 88% think spas are too expensive and 69% perceive them as primarily for the wealthy.
Keywords: communicating with customers industry research spas
April 1, 2006
Kim Stevens advises tying your nail guarantee to your clients’ use of recommended home care products.
Keywords: communicating with customers
July 1, 2003
No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.
Keywords: client complaints communicating with customers customer service
October 1, 2002
“How do I get salon clients to keep their hands off my stuff when I’m not there?”
Keywords: clients communicating with customers dealing with coworkers difficult clients
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Keywords: client referral systems communicating with customers customer service little extras marketing/promotions