December 1, 1984
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
Keywords: company profiles George Schaeffer history of nail care OPI Products Suzi Weiss-Fischmann
March 1, 1984
One company whose goal is to satisfy this demand, with a sophisticated combination of product, marketing and merchandising support, is the Ligonier, Pennsylvania-based Anything Goes Inc., owned and operated by the husband and wife team of Richard and Pamela Gross.
Keywords: company profiles nail jewelry