Topic : consumer advertising

1 - 8 of 8

Should You Be a Groupon Groupie?

August 18, 2011 | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?

Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing

On My Mind: The Recession Is Over, Sort Of

November 1, 2010 | Article

A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.

Keywords: business building consumer advertising economy Hannah Lee recession

Feel Good, Get a Manicure

September 21, 2008 | News

OPI advertises complete polish line.

Keywords: consumer advertising consumer press OPI Products

Consumers Get an Intro to Essie

September 17, 2008 | News

Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.

Keywords: consumer advertising consumer press essie

Sparking Silver Sandals Sure to Seduce Summer Clients

June 1, 2008 | News

Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.

Keywords: consumer advertising pedicures polish

OPI Expands Advertising Horizons

January 1, 1997 | Article

Keywords: consumer advertising OPI Products

Capturing the Cosmo Girl

December 1, 1995 | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: CND consumer advertising OPI Products Orly Star Nail Products

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993 | Article

Keywords: consumer advertising George Schaeffer OPI Products

Photo Galleries

The Soak-Offs Of Spring
17 photos

6th Global Nail Cup, Korea: Competitions
78 photos

Encyclopedia

Hyperhidrosis is a medical condition in which a person sweats excessively and unpredictably.
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Q&A

Reader to Reader: When it comes to other techs duplicating your nail art, is imitation the sincerest form of flattery?

Reader to Reader: Should you fire an employee for bad-mouthing the salon?

Reader to Reader: Should the salon be closed on holidays?

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NAILS Magazine - April 2012

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In This Issue, here are some of the Articles you will be reading: Males Who Do Nails, 25 Ways to Market on a Budget, Anatomy of a Green Salo...

Market Research

How big is the U.S. nail business? $6.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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