Topic : consumer advertising

1 - 9 of 9

Tech Pays for Help From Yelp

February 24, 2015  | Article

For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.

Keywords: consumer advertising   Yelp  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

On My Mind: The Recession Is Over, Sort Of

November 1, 2010  | Article

A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.

Keywords: business building   consumer advertising   economy   Hannah Lee   recession  

Feel Good, Get a Manicure

September 21, 2008  | News

OPI advertises complete polish line.

Keywords: consumer advertising   consumer press   OPI Products  

Consumers Get an Intro to Essie

September 17, 2008  | News

Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.

Keywords: consumer advertising   consumer press   Essie  

Sparking Silver Sandals Sure to Seduce Summer Clients

June 1, 2008  | News

Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.

Keywords: consumer advertising   pedicures   polish  

Capturing the Cosmo Girl

December 1, 1995  | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: CND   consumer advertising   OPI Products   Orly   Star Nail Products  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI Products  

Slow Times Busy Times Any Time’s the Right Time to Advertise

January 1, 1991  | Article

A steady advertising program keeps business growing year-round.

Keywords: advertising/promotions   consumer advertising   niche marketing  

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