Topic : consumer advertising

1 - 8 of 8

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

On My Mind: The Recession Is Over, Sort Of

November 1, 2010  | Article

A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.

Keywords: business building   consumer advertising   economy   Hannah Lee   recession  

Feel Good, Get a Manicure

September 21, 2008  | News

OPI advertises complete polish line.

Keywords: consumer advertising   consumer press   OPI products  

Consumers Get an Intro to Essie

September 17, 2008  | News

Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.

Keywords: consumer advertising   consumer press   Essie  

Sparking Silver Sandals Sure to Seduce Summer Clients

June 1, 2008  | News

Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.

Keywords: consumer advertising   pedicures   polish  

OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   OPI products  

Capturing the Cosmo Girl

December 1, 1995  | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: CND   consumer advertising   OPI products   Orly   Star Nail Products  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI products  

Encyclopedia

(Rockvale, Tenn.) Tammy Taylor Nails The company’s East Coast educator of the year in 1998, Jack has many students who book her next class bef...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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