Topic : consumer advertising

1 - 8 of 8

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

On My Mind: The Recession Is Over, Sort Of

November 1, 2010  | Article

A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.

Keywords: business building   consumer advertising   economy   Hannah Lee   recession  

Feel Good, Get a Manicure

September 21, 2008  | News

OPI advertises complete polish line.

Keywords: consumer advertising   consumer press   OPI products  

Consumers Get an Intro to Essie

September 17, 2008  | News

Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.

Keywords: consumer advertising   consumer press   Essie  

Sparking Silver Sandals Sure to Seduce Summer Clients

June 1, 2008  | News

Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.

Keywords: consumer advertising   pedicures   Polish  

OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   OPI products  

Capturing the Cosmo Girl

December 1, 1995  | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: CND   consumer advertising   OPI products   Orly   Star Nail Products  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI products  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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