February 24, 2015
For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.
August 18, 2011
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
November 1, 2010
A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.
September 21, 2008
OPI advertises complete polish line.
September 17, 2008
Essie Cosmetics debuted a new print advertising campaign to introduce founder Essie Weingarten to consumers.
June 1, 2008
Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.
January 1, 1997
December 1, 1995
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
September 1, 1993
This Season's Hottest Nail Art Products38 photos
Music Festival Nail Art46 photos
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
What low-cost extras do you provide that clients perceive as having a high value?
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