October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
July 24, 2013
“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”
Keywords: consumer marketing industry research
June 14, 2012
With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.
Keywords: CND colored acrylics consumer marketing Gelish gels
February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
January 3, 2012
A touch of media training is just the thing to prepare you for your time in the spotlight.
Keywords: consumer marketing consumer press media coverage
September 16, 2011
We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.
Keywords: blogs consumer marketing consumer press nail art
September 9, 2011
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
April 21, 2011
A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.
Keywords: consumer marketing consumer press marketing/promotions media coverage
April 1, 2010
Today, more than ever, your clients use the Internet as extensions of their everyday lives.
Keywords: consumer marketing Hannah Lee On My Mind web marketing websites
February 23, 2010
Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.
Keywords: consumer marketing nail art youth marketing