Topic : consumer marketing

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Attracting the Busy Client

October 3, 2013  | Article

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Keywords: building your clientele   business building   client scheduling   clients   consumer marketing  

Nails: The Guilt-Free Treat

July 24, 2013  | Article

“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”

Keywords: consumer marketing   industry research  

Acrylics are Not Dead

June 14, 2012  | Article

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Keywords: CND   colored acrylics   consumer marketing   Gelish   gels  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Get Ready to Make Headlines

January 3, 2012  | Article

A touch of media training is just the thing to prepare you for your time in the spotlight.

Keywords: consumer marketing   consumer press   media coverage  

5 Nail Art Blogs Worth Bookmarking

September 16, 2011  | Article

We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.

Keywords: blogs   consumer marketing   consumer press   nail art  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

Grow Your Business With Media Coverage

April 21, 2011  | Article

A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.  

Keywords: consumer marketing   consumer press   marketing/promotions   media coverage  

On My Mind: Can I Google You?

April 1, 2010  | Article

Today, more than ever, your clients use the Internet as extensions of their everyday lives.

Keywords: consumer marketing   Hannah Lee   On My Mind   web marketing   websites  

A Stickered Mani

February 23, 2010  | News

Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.

Keywords: consumer marketing   nail art   youth marketing  

Point of View: Advertising in Consumer Media

August 1, 2007  | Article

Do you think it's important for nail manufacturers to advertise in consumer media?

Keywords: consumer marketing   consumer product brands  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   bonuses   consumer marketing   freebies   marketing/promotions  

The Second Time's a Charm

December 1, 1994  | Article

At Elegante Nails, close attention to salon furnishings and fixtures, and consistent quality nail care and service place it in a league of its own.

Keywords: consumer marketing   opening a new salon   salon profiles   Texas   Texas salons  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions   special promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: consumer marketing   marketing/promotions   nail salon service pricing   service pricing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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