Topic : consumer press

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How to Gain Media Coverage Within the Industry

July 5, 2014  | Article

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

Keywords: advertising/promotions   consumer press  

Consumer Press: Agency Secrets

October 2, 2013  | Article

Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood’s finest. If you’re a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster.

Keywords: celebrity nail techs   consumer press   media coverage   professional image  

Nail Art Runway on America's Next Top Model

September 12, 2013  | Video

In episode 2007 of America's Next Top Model, the guys and girls all sport nail art for a photo shoot. Here's a behind-the-scenes look at the models' nails "walking" the runway. Watch the full episode on the CW's website.

Keywords: celebrities   consumer press  

Press Release Writing for the Non-PR Pro

July 9, 2013  | Article

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!” 

Keywords: consumer press   public relations  

L.A. Hair: Season 2 Sneak Peek (Now with a Nail Tech)

June 6, 2013  | Video

Season 2 of L.A. Hair welcomes nail tech Naja Rickette to the boisterous mix at celebrity hairstylist Kim Kimble's Los Angeles salon. Catch the season premiere June 6 at 10 p.m. on WeTV.

Keywords: celebrities   celebrity nail techs   consumer press  

L.A. Hair — Now With Nails

May 13, 2013  | Article

Celebrity manicurist Naja Rickette joins reality show L.A. Hair.

Keywords: consumer press   media coverage   television  

"Mani-Pedi" Nail Art TJ Maxx TV Commercial

April 16, 2013  | Video

"Is it wrong to buy an entire outfit to match your mani-pedi?" (Of course not!) We love this TJ Maxx commercial and the color block nail art done by celebrity manicurist Naja Rickette.

Keywords: color blocking   consumer press  

Duck Nails Are a “Not” On “What Not to Wear”

March 25, 2013  | Article

Duck nails — the controversial nail shape in which the free edge flares out like a duck bill — were a major source of drama on the TV series “What Not to Wear”.

Keywords: celebrity nail techs   consumer press   nail shapes  

Exhibit A, B, & C: Nail Art Museum and Gallery Installations Continue

March 25, 2013  | Article

Following on the heels of other nail art gallery exhibits, a San Francisco gallery showcased nail art as works of art during January and February.

Keywords: consumer press   fantasy nail art   product displays  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Gelish Lands October Magazine Covers

October 18, 2012  | News

Both Ebony and GENLUX recently featured Gelish manicures on their cover girls.

Keywords: consumer press   Gelish   Gels  

Nail Care is a Smart Biz

September 4, 2012  | News

Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.

Keywords: business building   consumer press   Dashing Diva   Gels   hair care  

Why CND Shellac?

August 7, 2012  | News

Keywords: CND   consumer concerns   consumer press   Gels   shellac  

Logan Honored at Essence “Best in Black Beauty Awards”

July 26, 2012  | Article

Celebrity manicurist Lisa Logan was honored at Essence Magazine’s first annual “Best in Black Beauty Awards” in May.

Keywords: consumer press  

Hand & Nail Harmony Magneto Gelish

February 13, 2012  | Demo

Hand & Nail Harmony has a new line of magnetic Gelish soak-off gels called Magneto.

Keywords: consumer press   Gelish   Gels   Hand & Nail Harmony   magnetic products  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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