Topic : consumer product brands

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Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

The Power of Polish

June 1, 1997  | Article

A gauge of high-fashion savvy, nail color has trickled down from the runways to become a sizzling retail commodity and an integral part of the way consumers use color to build their wardrobes.

Keywords: CND   consumer press   consumer product brands   OPI Products   polish  
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