Minx has partnered with Disney star G. Hannelius to launch the Make Me Nails app.
According to The NPD Group’s ( www.npd.com ) March 2013 Nail Care and Polish Consumer Report, more than half of women aged 18+ have purchased nail products for at-home use or professional nail services in the past year.
The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.
Consumers are spending like crazy on polish — are you getting your fair share of this growing market?
An interesting do-it-yourself approach to nail care, Custom Nail Solutions is the brainchild of a cosmetic dentist who uses dental putty to take impressions of the customer’s nail bed in order to create reusable custom-fitted full-coverage nails.
Celebrity manicurist Kimmie Kyees has taken some of her signature nail designs to the masses.
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
InStyle magazine chose Chanel’s Le Vernis Nail Color in Nouvelle Vague as one of the 15 hottest colors of the moment. The magazine describes the minty shade as somewhere in between robin egg blue and crème de menthe.
Revlon's new polish, when dry, gives off a fruity aroma.
The February issue of Essence Magazine touts Rescue Beauty Lounge nail polishes as Valentine's Day faves.
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