June 1, 2009
May 1, 2008
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
March 1, 2008
Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
November 1, 1994
Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
December 1, 1991
From business cards to brochures, salon handouts remind, inform, and promote your services to clients.
Colorful Nail Art: VietSALON Nail Artistry Competition25 photos
InternatioNAILS: Australia Gallery15 photos
Founder of Columbia Cosmetics, a private label cosmetics line.
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
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