Topic : customer service

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2007 Salon of the Year: M&M Nails & Wellness Center

August 1, 2007  | Article

M&M Nails & Wellness Center wins 2007 Salon of the Year award. Owner Maisie Dunbar calls it "the pinnacle of my nail career."

Keywords: CND   continuing education   customer service   marketing/promotions   private labeling  

When the Economy Slows, Smart Salons Adapt

June 1, 2007  | Article

While the thought of an economic slowdown — or other financial challenge — can be scary, it can also be the catalyst for change. Take heart and learn from the struggles and strategies of two business owners who came out on top.

Keywords: customer service   economy   money   natural disasters   taxes  

Drawing the Line

May 1, 2007  | Article

There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.

Keywords: client issues   client relationships   customer service  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

My Biggest Challenge Is…

November 1, 2006  | Article

A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.

Keywords: allergic reactions   communicating with customers   continuing education   cosmetology schools   customer service  

10 Ways to Offer Exceptional Service

September 1, 2006  | Article

How about a VIP program or a "client recovery" program?

Keywords: client loyalty programs   client referral systems   customer service  

VIP Programs: Keep Clients Coming Back

August 1, 2006  | Article

To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.

Keywords: customer service   loyalty programs   marketing/promotions  

Ten Ways to Keep the Client Experience Fresh

August 1, 2006  | Article

Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.

Keywords: customer service  

The Power of Words: Transform Common Salon Language from Standard to Standout

July 1, 2006  | Article

Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.

Keywords: client retention   customer service   holiday products   promoting your services  

10 Ways…To Prepare You and Your Clients for a Perfect Prom

May 1, 2006  | Article

Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be. 

Keywords: customer service   prom   youth marketing   youth services  

10 Steps to Catapult Your Business

April 1, 2006  | Article

From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

Keywords: business   business tools   customer service   networking   professional consultants  

All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keywords: customer service   email marketing   marketing/promotions  

Find Lost Clients to Find Lost Income

February 1, 2006  | Article

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

Keywords: building your clientele   client relationships   client retention   customer service  

10 Ways to Beef up Business in the Show Months

January 1, 2006  | Article

How about starting a membership program for loyal clients? 

Keywords: business building   customer service   slow seasons  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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