August 1, 2007
When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.
Keywords: customer service discount salons keeping your business competitive service pricing
August 1, 2007
M&M Nails & Wellness Center wins 2007 Salon of the Year award. Owner Maisie Dunbar calls it "the pinnacle of my nail career."
Keywords: CND continuing education customer service marketing/promotions private labeling
June 1, 2007
While the thought of an economic slowdown — or other financial challenge — can be scary, it can also be the catalyst for change. Take heart and learn from the struggles and strategies of two business owners who came out on top.
Keywords: customer service economy money natural disasters taxes
May 1, 2007
There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.
Keywords: client issues client relationships customer service
April 1, 2007
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Keywords: customer service marketing/promotions men's services niche marketing
November 1, 2006
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
Keywords: allergic reactions communicating with customers continuing education cosmetology schools customer service
September 1, 2006
How about a VIP program or a "client recovery" program?
Keywords: client loyalty programs client referral systems customer service
August 1, 2006
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Keywords: customer service loyalty programs marketing/promotions
August 1, 2006
Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.
Keywords: customer service
July 1, 2006
Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.
Keywords: client retention customer service holiday products promoting your services
May 1, 2006
Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be.
Keywords: customer service prom youth marketing youth services
April 1, 2006
From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: Business business tools customer service networking professional consultants
March 1, 2006
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
Keywords: customer service email marketing marketing/promotions
February 1, 2006
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Keywords: building your clientele client relationships client retention customer service