May 1, 1999
When you want to know what’s hot and what’s not with your clients, ask them!
December 1, 1998
Great technical skills will only take you so fan but success is within reach if you follow these sometimes not-so-simple steps.
June 1, 1998
A personal relationship with a client is wonderful... it makes your job pleasant and helps build a loyal, standing clientele.
April 1, 1998
Hidden in a thick of grand old oaks and elms along a 15-mile stretch of Lake Michigan is one of the nation's best-kept secrets. Privacy and anonymity are sacrosanct in this close-knit community where the living legacies of some of the most prosperous entrepreneurs of the Industrial Revolution reside.
February 1, 1998
This salon owner can't stop her clients from picking their nails, but she can disincentivize it by charging them when they do.
January 1, 1998
Today, I realize that broken nails or nails with stress cracks or lifting aren’t always due to the technician’s error. Now I play detective, immediately referring to a mental checklist of possible causes.
September 1, 1997
June 1, 1997
Clients have their reasons for wanting to go au naturel—with their nails, that is. You can keep your former acrylic clients loyal to you with a good removal and post-removal care.
April 1, 1997
Readers' tastes run from classical to techno to Enya.
February 1, 1997
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
June 1, 1996
Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.
JoAnn Har, a nail technician in Hod Hasharon, Israel, gives her clients a little something extra, and it doesn’t cost her a cent.
Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.
December 1, 1995
Find out if your customer service is as good as you want it to be.
July 1, 1995
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
Nails From the 2015 Met Gala22 photos
On the Road with Hannah Lee34 photos
A very hard metal made of carbon and one or more heavy metals; usually used in the manufacture of drill bits.
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
What’s the best way to recruit techs for a new salon?
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