April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
June 1, 2007
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Cosmoprof 2014: Danny Haile's 50th Surprise Party11 photos
Cosmoprof 2014: City of Hope Gala6 photos
In the mid-‘80s, Morgan published The Manicurist’s Bible, which many “old- time” nail technicians say was the first comprehens...
Is perfectionism on the job a blessing or a curse?
What low-cost extras do you provide that clients perceive as having a high value?
Should the salon owner do nails herself?
How do you react to negative feedback?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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