April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
June 1, 2007
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Nails From the 2015 Met Gala22 photos
On the Road with Hannah Lee34 photos
Lacquer is another word for nail polish, used to add color and gloss to the nail.
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
What’s the best way to recruit techs for a new salon?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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