April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
June 1, 2007
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Celebrate Good Times [With Nails!]8 photos
Turning Back the Hands of Time21 photos
European Touch is celebrating a quarter-century in the beauty industry. An active developer and manufacturer of pedicure spas since its founding in 19...
Should the salon owner do nails herself?
How do you react to negative feedback?
Do you use over-the-counter (non-professional only) polish?
Do Nail Techs Really Need Resumes?
What’s the most unusual place you did nails?
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VietSALON - March/April 2013
Salon Start-Up Guide 2012
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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