August 28, 2014
If you have fewer than 2,000 subscribers to your salon e-newsletter mailing list, you can send up to 12,000 e-mails per month for free using MailChimp.
November 28, 2013
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
June 1, 2009
March 1, 2006
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
May 1, 2004
In July 1994, NAILS’ Internet correspondent Debbie Doerrlamm launched the nail industry in to the computer age by creating a message board for nail techs on America Online.
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
January 1, 2003
Salon owners can use e-mail marketing to send targeted, cost-effective marketing messages that build customer loyalty, frequency, and sales.
May 1, 2001
Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.
A Light Finish: The Latest in LED Gel Lamp Technology27 photos
Cosmoprof North America 201574 photos
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Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
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