July 1, 2010
In April, Essie Weingarten announced the eponymous company she founded in 1981 was acquired by L’Oreal USA.
July 1, 2010
Essie’s new Resort Collection is perfect for beach-bound trendsetters.
Glamour magazine suggests 75 little summer beauty changes for its readers. For nails, try a statement manicure.
Marie Claire magazine teams up with runway nail tech Elisa Ferri and Essie's Essie Weingarten to offer readers a four-step in-home pedicure class.
July 1, 2010
Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.
June 25, 2010
InStyle magazine rounded up five seasonal fashion trends and found polishes to match.
During the June cover shoot for InStyle magazine, nail tech Ashlie Johnson used Essie's Starter Wife on Salma Hayek Pinault's hands.
May 6, 2010
Try a bold shade of polish and a matching ring, says Cosmopolitan magazine. "The fresh combo is a total eyeball magnet."
Bright polish and skin brightening lotions and bronzers are popping up for summer, according to Elle.
Marie Claire gathers up new products now available in the airplane carry-on bottle size of 3 ounces. Included is Essie's The Cuticle Pen.
May 5, 2010
InStyle recommends a base coat, top coat, nail strengthener, and many polishes in its May issue.
Spring fashion shows highlight bright orange, fuchsia, and pink lips, according to Allure magazine. The magazine recreates the style, adding matching bright polish.
Tennis star Serena Williams is training to be a nail tech, and one of the things she's learned is to tip manicurists more!
May 3, 2010
| Photo Gallery
From January 30 through February 1, 40,000 beauty professionals attended ISSE, up 21% from 2009 and breaking the show’s all-time attendance records. The show featured 397 exhibitors, which is up 3% from 2009.
April 30, 2010
O, The Oprah Magazine, says a good way to get over the winter blues is brightly colored toenails peeking out of a pair of sandals.
Nail Art at ISSE Long Beach 201624 photos
ISSE Long Beach 201671 photos
Founder, with Jerry Mennicken, of Mehaz brand implements
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Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
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