August 1, 2008
We've rounded up some scrubs and masks to give you an idea of the breadth of selection.
Keywords: Backscratchers CND Cuccio Naturale Entity Beauty Essie
July 22, 2008
Dozens of nail experts tested hundreds of products and selected the ones that impressed them most for InStyle's April story "141 Best Beauty Buys."
Keywords: base coats consumer press Duri Essie nail strengtheners
July 18, 2008
InStyle’s editors recommend Essie color in Boat House, a coral-shade, which is dubbed the little black dress for nails.
Keywords: consumer press Essie polish
July 1, 2008
Who knew that Essie herself creates all the names, as well as the colors?
Keywords: advertising/promotions Essie Essie Weingarten polish
July 1, 2008
Day-Glo shades are the hot shades for summer. Allure, Cosmopolitan, and InStyle all do major features on these sunglasses-required shades. Stock up with colors from CND, OPI, Jessica, Essie, and Orly.
Keywords: China Glaze CND Essie LeChat OPI products
June 3, 2008
| Photo Gallery
Continuing show season, America’s Beauty Show (formerly the Chicago Midwest Beauty Show) took place March 1-3, 2008.
Keywords: Backscratchers Belvedere CND Continuum Footspas Entity Beauty
June 1, 2008
A four page, full-color feature on foot care and nail styles show off the best looking feet.
Keywords: consumer press Essie lotions OPI products polish
May 1, 2008
Essie’s new summer polish collection includes vibrant and bright colors such as Guilty Pleasure and Escapades.
Keywords: Essie polish
April 3, 2008
| Photo Gallery
The first big show of the year, the International Salon & Spa Expo (ISSE), kicked off in Long Beach, Calif., January 26-28, 2008. The show, hosted by the Professional Beauty Association (PBA), is the West Coast’s biggest show. More than 30,000 attendees visited booths from more than 465 exhibitors.
Keywords: BeautyTech.com Belava Charisma Nail CND Cuccio Naturale
April 1, 2008
Essie’s new Bridal Collection features six new shades that are sure to be the fashion of upcoming spring weddings.
Keywords: bridal nail art Essie polish
March 1, 2008
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty Essie files
February 1, 2008
Essie Cosmetics and The Style Network donate profits from Style.Berry polish to Dress For Success.
January 16, 2008
The editors of Allure review and evaluate more than 2,000 beauty products before issuing their Best in Beauty list. See which nail products earn their praise and why.
Keywords: awards CND consumer press Essie OPI products
September 1, 2006
Today, the company offer more than 200 polish shades, and the line has expanded to include nail treatments, a spa line, and other cosmetics.
Keywords: Essie Essie Weingarten Max Sortino polish
July 1, 2006
Do you ever wonder how some of the industry’s biggest power players got their start — in life and in the beauty industry? Are you interested in how their minds work? From theme song to what car they drive, we’re letting our readers peek behind the curtain of some of the nail world’s most powerful players.
Keywords: American International Industries Backscratchers Barbicide Ben King CND