March 13, 2013
| Article
“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.
Keywords: Facebook marketing networking social media
October 25, 2012
| Article
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
Keywords: Facebook marketing networking event opening a new salon promoting your services salon parties
April 27, 2012
| Article
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
October 15, 2011
| Article
Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.
Keywords: Facebook marketing web marketing
July 21, 2011
| Article
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Keywords: Facebook marketing smartphone apps smartphones social media web marketing
July 21, 2011
| Article
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Keywords: Facebook marketing On My Mind social media web marketing
July 7, 2011
| Article
Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level.
Keywords: Facebook marketing web marketing
May 12, 2011
| Encyclopedia
Social media (or social networking) encompasses all interactive websites, like Facebook, that allow users to virtually connect with each other, maintain relationships, and update with personal items like photos.
Keywords: Facebook marketing marketing/promotions Nail Art Gallery networking social media
March 29, 2011
| Article
There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.
Keywords: Facebook marketing marketing/promotions web marketing
October 1, 2009
| Article
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
Keywords: customer service Facebook marketing opening a new salon salon profiles social media
September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 25, 2009
| Article
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
Keywords: 2010 Project client scheduling Facebook marketing Twitter
