January 27, 2012
| Demo
Whether you’re looking to channel your inner tiger or complete a modern-day Picasso on a nail, It’s So Easy Stripe Rites come in handy.
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December 27, 2011
| Product
If you’re looking for more detail and control with your nail art, check out It’s So Easy’s Stripe Rite polishes.
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November 7, 2011
| Photo Gallery
NAILS announces 2011 Readers' Choice Award winners and finalists.
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July 1, 2011
| Photo Gallery
Gathering top names in beauty, Premiere features a solid lineup of networking events, competitions, educational workshops, and more than 500 booths.
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June 15, 2011
| Encyclopedia
Founded in 1971 by Zvi Ryzman, AII is headquartered in Los Angeles, Calif. and is the "umbrella" corporation for 40 different beauty brands.
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April 27, 2011
| News
In February 2011, American International Industries (A.I.I.) announced the acquisition of It’s So Easy Nails, a line of nail art accessories, products, and tools. A.I.I. also acquired certain assets from Almell Products, Inc., including the Poshé brand.
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April 11, 2011
| Encyclopedia
It's So Easy was established in 1992. It provides high quality nail art products for nail art applications.
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January 1, 2011
| Product
Fun Polish by It’s So Easy lets you create a truly one-of-a-kind look for each client — and even for each nail.
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December 3, 2010
| Photo Gallery
NAILS is pleased to announce the 2010 Readers’ Choice Awards, a round-up of YOUR favorite products by category, covering everything from acrylic systems to ventilation units. Now in its seventh year, NAILS Readers’ Choice Awards are selected exclusively by YOU, the readers of NAILS Magazine, from a list of nominees supplied directly by the manufacturers of the products themselves.
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December 1, 2010
| Article
If you’ve ever visited the It’s So Easy booth at a major trade show, you’ve probably seen Rita Padilla
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November 22, 2010
| Photo Gallery
The results are in for the second annual NAILS Readers' Choice Awards: your favorite products in every category and the Top 12 Favorite New Products, as voted on by the readers of NAILS Magazine.
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November 22, 2010
| Photo Gallery
We gave 10 innovative nails techs a hodge-podge of items and instructed them to create five nail tips using only the items in their box full of goodies. As you can see, all came away with different creations using exactly the same materials.
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October 5, 2010
| Photo Gallery
Gels continued their recent boom at Cosmoprof North America. There were more soak-off gels, more colored gels, and at least 10 companies showcasing the hottest trend right now — brush-on gel polish lines.
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August 3, 2010
| Photo Gallery
The Premiere Orlando International Beauty Event again proved itself as a vibrant beauty show, with more than 46,000 attendees present during the two-day show (which took place June 6 to 7). The show featured 350-plus classes, nail competitions, and NailTech Network Orlando (which was co-hosted by Beautytech.com and NAILS). Next year’s show will be June 4-6.
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July 2, 2010
| Photo Gallery
IBS (International Beauty Show) Las Vegas had a healthy attendance this year, with well-presented booths showcasing a lot of new and interesting nail products.
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