May 6, 2013
| Product
Bling your tips and toes with 450 pieces of round, marquis, square, half-moon, triangle, baguette and tear-drop shaped acrylic rhinestones in the It’s So Easy Rhinestone Collections.
Keywords: embellishments It's So Easy rhinestones
March 1, 2013
| Article
Are you NAILS Next Top Nail Artist? Find out more about our 2013 nail art competition!
Keywords: CND Dashing Diva Entity Beauty Gel II Gelish
December 17, 2012
| Encyclopedia
It’s So Easy was established in 1992, and American International Industries acquired the brand in 2011.
Keywords: AII Al Abraskin company sales/acquisitions Gloria Abraskin It's So Easy
December 12, 2012
| Encyclopedia
A division of American International Industries, SuperNail has been a well-known industry leader for over 35 years. SuperNail offers a complete line of high quality professional nail care products at a value price to create a variety of nail enhancements including acrylics, gel, gel-polish, and nail art. The line also includes a large variety of accessory items including tips, files, cuticle care, removers, and brushes.
Keywords: AII Checi China Glaze EZ Flow Gena
December 10, 2012
| Encyclopedia
Founded in 1971 by Zvi Ryzman, AII is headquartered in Los Angeles, Calif. and is the "umbrella" corporation for 40 different beauty brands.
Keywords: AII Checi China Glaze EZ Flow IBD
December 1, 2012
| Step By Step Demo
Natasha Karan uses It's So Easy products to create this colorful design.
Keywords: candy nail art It's So Easy
October 28, 2012
| Step By Step Demo
Stephanie Hernandez uses It's So Easy glitter powders to create this fun design.
Keywords: It's So Easy
July 26, 2012
| Article
Created for nail lovers everywhere, the new It’s So Easy website features a nail art community.
Keywords: It's So Easy
January 27, 2012
| Demo
Whether you’re looking to channel your inner tiger or complete a modern-day Picasso on a nail, It’s So Easy Stripe Rites come in handy.
Keywords: animal print nail art beginner nail art It's So Easy nail art supplies
December 27, 2011
| Product
If you’re looking for more detail and control with your nail art, check out It’s So Easy’s Stripe Rite polishes.
Keywords: It's So Easy nail art polish
December 1, 2011
| Photo Gallery
NAILS announces 2011 Readers' Choice Award winners and finalists.
Keywords: Aerovex Systems Air Impurities Removal Systems ASP Aspire Backscratchers Belava
July 1, 2011
| Photo Gallery
Gathering top names in beauty, Premiere features a solid lineup of networking events, competitions, educational workshops, and more than 500 booths.
Keywords: Atwood Industries Bio Sculpture Gel Cacee Cheeky Monkey China Glaze
April 27, 2011
| News
In February 2011, American International Industries (A.I.I.) announced the acquisition of It’s So Easy Nails, a line of nail art accessories, products, and tools. A.I.I. also acquired certain assets from Almell Products, Inc., including the Poshé brand.
Keywords: AII It's So Easy Poshe
January 1, 2011
| Product
Fun Polish by It’s So Easy lets you create a truly one-of-a-kind look for each client — and even for each nail.
Keywords: glitter It's So Easy polish
December 3, 2010
| Photo Gallery
NAILS is pleased to announce the 2010 Readers’ Choice Awards, a round-up of YOUR favorite products by category, covering everything from acrylic systems to ventilation units. Now in its seventh year, NAILS Readers’ Choice Awards are selected exclusively by YOU, the readers of NAILS Magazine, from a list of nominees supplied directly by the manufacturers of the products themselves.
Keywords: Aerovex Systems Backscratchers BAU USA Belava China Glaze
