July 1, 2014
Starting today, manicure mavens from across the United States are invited to share their best summer-themed nail creations, and enter to win cash, products, and gift cards from It’s So Easy.
Keywords: contests It's So Easy
May 12, 2014
It’s So Easy’s Hey There, Stud kit includes 576 studs in light gold rhinestone, small silver square, black dome, silver star, matte gray disc, silver marquis, copper round, large silver square, large matte gray rhinestud, silver rectangle, large gold disc, and large silver triangle.
Keywords: embellishments It's So Easy
February 3, 2014
The first-ever Next Top Nail Artist had some pretty stiff competition. So we decided to bring the final three competitors to Long Beach to challenge them one last time and crown the ultimate winner.
Keywords: Buddy Sims CND competitions Dashing Diva Entity Beauty
January 30, 2014
This kit includes 846 pearls in colors such as matte light gold, rose pink, sky blue, and more.
Keywords: implements It's So Easy nail art rhinestones
January 29, 2014
| Photo Gallery
Check out these photos of our guests at the NAILS Next Top Nail Artist finale party, held on Jan. 26, Sunday night at Café Sevilla in Long Beach, Calif.
Keywords: CND Dashing Diva Doug Schoon Entity Beauty Gelish
January 13, 2014
It’s So Easy has announced the winners of the second-annual Summer Fun Nail Art Contest, where nail artists from around the United States entered their summer-themed creations using only stripers, paints, and polish; no enhancements or embellishments were allowed.
Keywords: contests handpainted nail art It's So Easy nail art contests
December 5, 2013
‘Tis the season to be sparkling with the new It’s So Easy Glitter Wonderland nail art kit.
Keywords: It's So Easy
September 27, 2013
| Photo Gallery
The season’s forecast calls for more 3-D textures. If you’ve been digging through the craft store bins for trendy caviar beads or fuzzy velvet fibers, you may want to try your beauty supply store instead. Many manufacturers create the tiny beads and other tactile accessories specifically with nail looks in mind.
Keywords: 3-D nail art Backscratchers Bio Sculpture Gel Christrio ciate
August 1, 2013
This intrepid young philanthropist-reporter talks tween and teen trends from Cosmoprof North America.
Keywords: charity China Glaze CosmoProf Essie It's So Easy
May 24, 2013
The top 24 semifinalists in NAILS Next Top Nail Artist contest sponsored by Gelish have been selected. In its first year, NAILS Next Top Nail Artist garnered entries from around the world. The high caliber of nail art submissions and video diaries put the pressure on our judges to select the cream of the crop for this reality show-inspired contest.
Keywords: CND Dashing Diva Entity Beauty Gelish Hannah Lee
May 6, 2013
Bling your tips and toes with 450 pieces of round, marquis, square, half-moon, triangle, baguette and tear-drop shaped acrylic rhinestones in the It’s So Easy Rhinestone Collections.
Keywords: embellishments It's So Easy rhinestones
December 17, 2012
It’s So Easy was established in 1992, and American International Industries acquired the brand in 2011.
Keywords: American International Industries company sales/acquisitions It's So Easy
December 12, 2012
A division of American International Industries, SuperNail has been a well-known industry leader for over 35 years. SuperNail offers a complete line of high quality professional nail care products at a value price to create a variety of nail enhancements including acrylics, gel, gel-polish, and nail art. The line also includes a large variety of accessory items including tips, files, cuticle care, removers, and brushes.
Keywords: American International Industries Checi China Glaze EZ Flow Gena
December 10, 2012
Founded in 1971 by Zvi Ryzman, AII is headquartered in Los Angeles, Calif. and is the "umbrella" corporation for 40 different beauty brands.
Keywords: American International Industries Checi China Glaze EZ Flow IBD
December 1, 2012
| Step By Step Demo
Natasha Karan uses It's So Easy products to create this colorful design.
Keywords: candy nail art It's So Easy