Topic : keeping your business competitive

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Thinking Beyond the License

May 1, 2014  | Article

A nail technician who went from working in his family-owned salon to styling nails for celebrities, Adam Tran shares his 10 tips for becoming a successful beauty professional.   

Keywords: business   business tools   education   keeping your business competitive   licensing  

What’s the Biggest Obstacle to Your Success?

January 15, 2014  | Article

While you’re looking for the perfect tech, the perfect tech is looking for the perfect salon! Know what makes your salon great so you can set yourself apart from other spas. How do you advertise? What’s your reputation in town? Do you have a niche clientele? Do you pay for and attend networking events/shows/training classes? Do you offer staff team-building opportunities — even if it’s a casual get-together one night a month? What benefits do you offer?

Keywords: economy   keeping your business competitive   recruiting   retailing   team-building  

The Great Nail Tech Challenge

April 28, 2011  | Article

We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We've created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept this challenge?

Keywords: business building   career handbook   keeping your business competitive   learning new techniques  

On the Move: Relocating Your Salon

April 19, 2011  | Article

Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.

Keywords: business building   keeping your business competitive   opening a new salon  

11 Ways to Spruce Up Your Salon

November 17, 2010  | Article

Attention-getting design and visual merchandising — the art of placing retail products in a way that increases sales — can give you a major advantage over your competition. Even if you don’t have a hefty visual merchandising budget, remember that creativity, initiative, and a sense of humor don’t carry a price tag. A visual strategist at Chute Gerdeman Retail shares 11 Dos (and a few Don’ts) to help you prepare for a successful holiday season.

Keywords: keeping your business competitive   retailing   salon decor/design  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: business   business tools   keeping your business competitive   marketing/promotions   NSI  

Credit Card Program Makes Saving Seamless

October 1, 2010  | Article

We know we should be saving for retirement — or taxes, or that vacation — but often we can’t seem to find a way. A free service called Auto-Save from Integrity Payment Systems automatically deducts a pre-determined amount each time a client pays with a credit card and deposits the amounts into an interest-bearing, no-minimum savings account.

Keywords: business   finance   keeping your business competitive   money   taxes  

Universal Companies Helps Spas Advance with Education

October 1, 2010  | Article

Universal Companies’ education program — Advance with Education — offers targeted topics to cover the needs of industry personnel, from business owner/manager to nail technician, skin care professional, or massage therapist. Spas may choose from a wide range of webinar classes or workshops held across the U.S.

Keywords: business   business tools   continuing education   keeping your business competitive  

A Video Can Make Your Salon a Star

September 1, 2010  | Article

For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.

Keywords: keeping your business competitive   marketing/promotions   promoting your services   social media   video training  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   business   keeping your business competitive   marketing/promotions   social media  

Client Appreciation

September 1, 2010  | Article

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Keywords: Action Bag Company   client gift ideas   keeping your business competitive   promoting your services  

Is It Time for a Change? It's the Best Way to Stay Motivated

May 1, 2010  | Article

Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.

Keywords: adding new services   customer service   keeping your business competitive   motivation  

At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?

March 23, 2010  | Article

From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?

Keywords: Atwood Industries   BB Couture   Bio Sculpture Gel   Jessie Steele   keeping your business competitive  

The Pricing Problem

March 1, 2010  | Article

Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?

Keywords: add-on services   business   economy   keeping your business competitive   money  

Why Do You Charge More? Responding to Client Questions About Discount Salons.

February 1, 2010  | Article

Train your staff — and yourself — to answer this sensitive question so you’re able to respond quickly and confidently to clients’ concerns.

Keywords: discount salons   keeping your business competitive   service pricing  
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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