June 8, 2011
Jill’s last few posts have talked about the reasons techs give for not offering upgrades. I think one of these reasons that I have experienced is the idea that I needed to be fully booked with
January 5, 2011
By Kristi Valenzuela, Crystal Focus Does your heart start racing and your palms get sweaty each time you think about closing a product sale with your client? I call this condition “retailphobia.” Unfortunately, it’s widespread in
September 15, 2010
By Kristi Valenzuela, Crystal Focus Coaching (www.crystalfocus.com). If business is slow, it’s time to crank up your “brave meter.” Pass out your business cards every chance you get! A very small investment in business cards (Vistaprint.com is
March 3, 2010
As a salon owner, how do I balance working on my own clientele (I need the income) and managing/promoting the salon? What’s the smartest way to do this and find time for both? Kristi Valenzuela, Crystal Focus:
January 4, 2010
By Kristi Valenzuela, Crystal Focus There is a great book I would like to suggest you read. It’s called YOU, Inc.: The Art of Selling Yourself, by Harry Beckwith and Christine Clifford Beckwith. This would be
November 6, 2009
I’m starting over again because the spa I worked for shut down. I’m great at what I do and it bothers me to start charging a cheaper fee on services, but it’s a whole new area
September 23, 2009
By Kristi Valenzuela, Crystal Focus While many salon owners intend to do a “tour” for new clients, most fail to follow through. This is unfortunate because salon tours can pump up the profits for all departments
September 4, 2009
By Kristi Valenzuela, Crystal Focus Stop for a moment. Think of the receptionist sitting at the front desk right now. How do her nails look? Bitten, chipped, jagged, unpolished? How about the stylists standing behind the
July 10, 2009
By Kristi Valenzuela, Crystal Focus Challenge #2: Your Business Shouldn’t Be a Secret! A five-mile radius in any town in America is usually home to 40 to 100 salons! This depends on where you live, of
June 10, 2009
By Kristi Valenzuela, Crystal FocusAre you a starving artist or a successful nail technician? There is a big difference between learning how to do nails and making a very good living at it. I’m Kristi Valenzuela
The Latest and Greatest Gels: Soft/Soak-Off8 photos
The Latest and Greatest Gels: Hard/Traditional18 photos
A nail art brush with an angled head used to create intricate designs; bristles are cut at a 45° angle for control when drawing a slant.
Should I have a TV in my salon?
What low-cost extras do you provide that clients perceive as having a high value?
Should the salon owner do nails herself?
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