Topic : male clients

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Troubleshooter: Matted Mani for Male Clients

October 9, 2013  | Video

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Keywords: Alessandro   gels   La Shaun Brown-Glenn   male clients   matte  

Alfalfa Nail Supply Botanical Escape Men’s Chrome kit

September 19, 2013  | Product

Alfalfa Nail Supply’s Botanical Escape Men’s Chrome kit includes “manly pampering” products like herbs and non-fragrant bases to create signature Herbal Spa manicures and pedicures. 

Keywords: Alfalfa Nail Supply   male clients  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Retail Boutique: Gifts for Father’s Day

June 3, 2013  | Article

Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.

Keywords: holiday retailing   male clients   retail boutique items   retail merchandising  

BB Cosmetics Couture for Men Color Polish line

October 26, 2011  | Product

BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.

Keywords: BB Cosmetics   BB Couture   male clients   men's services   polish  

"Mandals" - Sandals for Men

May 27, 2008  | Video

New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.

Keywords: fashion   male clients   men's services   pedicure sandals   pedicures  

New York Magazine - Hot Shoe Fashions

May 27, 2008  | Video

New York Magazine asks "men on the street" their opinions of women's high fashion shoes

Keywords: fashion   male clients  

On the Road: Metro for Men, Irvine, Calif.

May 1, 2008  | Article

Tim Crowley visits a California salon designed just for men.

Keywords: full-service salons   male clients   men's services   niche marketing   On the Road  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

How to Get the Guy(s) in 10 Ways

April 1, 2007  | Article

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Keywords: male clients   men's services   niche marketing  

7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]

April 1, 2007  | Article

Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.

Keywords: male clients   men's services  

How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: male clients   men's services   niche marketing   Valentine's Day services  

No Need for Water: The Pros and Cons of Dry Manicures

October 1, 2000  | Article

Nail techs have been taught to do manicures the old-fashioned way: with some water and a good soak. But many say that the age-old technique has become a little dry. Find out why waterless (or dry) manicures can help you do a faster service, among other benefits.

Keywords: dry manicure   male clients   manicures   natural nail care   waterless manicures  
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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