September 19, 2013
| Product
Alfalfa Nail Supply’s Botanical Escape Men’s Chrome kit includes “manly pampering” products like herbs and non-fragrant bases to create signature Herbal Spa manicures and pedicures.
Keywords: Alfalfa Nail Supply male clients
June 3, 2013
| Article
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Keywords: male clients men's services niche marketing
June 3, 2013
| Article
Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.
Keywords: holiday retailing male clients retail boutique items retail merchandising
October 26, 2011
| Product
BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.
Keywords: BB Cosmetics BB Couture male clients men's services polish
May 27, 2008
| Video
New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.
Keywords: fashion male clients men's services pedicure sandals pedicures
May 27, 2008
| Video
New York Magazine asks "men on the street" their opinions of women's high fashion shoes
Keywords: fashion male clients
May 1, 2008
| Article
Tim Crowley visits a California salon designed just for men.
Keywords: full-service salons male clients men's services niche marketing On The Road
April 1, 2008
| Article
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couples services male clients marketing/promotions men's services niche marketing
April 1, 2007
| Article
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
| Article
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Keywords: male clients men's services niche marketing
April 1, 2007
| Article
Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
Keywords: male clients men's services
October 1, 2006
| Article
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Keywords: building your clientele business building male clients
October 1, 2004
| Article
As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.
Keywords: male clients men's salons men's services
May 1, 2004
| Article
Men deserve great-looking, strong nails just as much as your female clients.
Keywords: Backscratchers male clients men's services
September 1, 2003
| Article
18-8 is a Southern California salon focusing exlusively on male clients. Read to find out what tips they have to attracting a male clientele.
Keywords: back to basics male clients pedicures
