May 17, 2016
| Article
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
Keywords: crowdsourcing male clients marketing/promotions
April 25, 2016
| Video
Nailed It NZ Jessie Mills created this Batman V Superman-inspired nail art on her husband.
Keywords: comic book nail art male clients men's services
February 8, 2016
| Article
February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.
Keywords: INM male clients matte top coat men's services nail art
October 22, 2015
| Article
This month we asked nail techs: Do you encourage your male clients to wear polish (clear or color)? Why or why not?
Keywords: crowdsourcing male clients
August 13, 2015
| Video
Buzzfeed documents men getting their nails done for the very first time.
Keywords: male clients
June 3, 2015
| Article
The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
Keywords: male clients men's services niche marketing
October 13, 2014
| Encyclopedia
a cream or paste that is used with a buffer to bring a shine to natural nails
Keywords: buffing male clients products
June 4, 2014
| Article
It takes a bit of know-how to put the “man” in a mani/pedi. Just in time for Father’s Day, we’ve spotlighted some issues men face when it comes to their hands and feet so you can provide services that are man-tastic!
Keywords: male clients pedicures
June 2, 2014
| Article
With Father’s Day around the corner, it’s a good time to revisit your men’s salon services menu.
Keywords: Father's Day male clients matte top coat Nubar
May 13, 2014
| Product
Nubar’s new V for Men Matte Finish Top Coat is a quick-dry nail protector that can be used to instantly transform any nail or Nubar lacquer into matte.
Keywords: male clients matte matte top coat Nubar top coats
October 9, 2013
| Video
In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.
Keywords: Alessandro gels La Shaun Brown-Glenn male clients matte
September 19, 2013
| Product
Alfalfa Nail Supply’s Botanical Escape Men’s Chrome kit includes “manly pampering” products like herbs and non-fragrant bases to create signature Herbal Spa manicures and pedicures.
Keywords: Alfalfa Nail Supply male clients
June 3, 2013
| Article
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Keywords: male clients men's services niche marketing
June 3, 2013
| Article
Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.
Keywords: holiday retailing male clients retail boutique items retail merchandising
