Topic : male clients

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Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

How to Get the Guy(s) in 10 Ways

April 1, 2007  | Article

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Keywords: male clients   men's services   niche marketing  

7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]

April 1, 2007  | Article

Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.

Keywords: male clients   men's services  

How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

Men, Take a Seat

October 1, 2004  | Article

As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.

Keywords: male clients   men's salons   men's services  

Backscratcher’s Male Manicure

May 1, 2004  | Article

Men deserve great-looking, strong nails just as much as your female clients.

Keywords: Backscratchers   male clients   men's services  

Where the Boys Are

September 1, 2003  | Article

18-8 is a Southern California salon focusing exlusively on male clients. Read to find out what tips they have to attracting a male clientele. 

Keywords: back to basics   male clients   pedicures  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   men's services   niche marketing  

Strategies for Handling Nail Biter Clients

November 1, 2001  | Article

Nail biting clients can be the most challenging, difficult, and frustrating clients a nail technician encounters. Instead of throwing in the towel and letting them continue to chew and pick, you can help your clients to reform while creating a loyal, long-term customer in the process.

Keywords: male clients   nail biting   nail makeovers   nail reconstruction   nail repairs  

No Need for Water: The Pros and Cons of Dry Manicures

October 1, 2000  | Article

Nail techs have been taught to do manicures the old-fashioned way: with some water and a good soak. But many say that the age-old technique has become a little dry. Find out why waterless (or dry) manicures can help you do a faster service, among other benefits.

Keywords: dry manicure   male clients   manicures   natural nail care   waterless manicures  

How To Atrract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

The Help Desk

March 1, 2000  | Article

Your technique questions answered by Melissa Carlini, Brooke Gilliam, Debra Marr-Leisy, and La Shaun Crown-Glenn.

Keywords: backfills   glue   male clients   nail repairs   silk wraps  

Man, Oh Man

January 1, 2000  | Article

He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.

Keywords: male clients   manicures   men's services   pedicures  

Taming the Savage Client

December 1, 1998  | Article

Karol Singleton's client “Macho Man” Randy Savage appreciates the value of good grooming and finds getting a manicure relaxing.

Keywords: celebrities   male clients  

The Nail Doctor

June 1, 1998  | Article

The Nail Doctor tackles a handful of questions about nail fungus, damaged lunulas, and nail pitting. 

Keywords: bacterial infections   circulation disorders   elderly clients   fungal infections   lunula  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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