May 1, 2008
Tim Crowley visits a California salon designed just for men.
Keywords: full-service salons male clients men's services niche marketing On The Road
April 1, 2008
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couples services male clients marketing/promotions men's services niche marketing
April 1, 2007
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Keywords: male clients men's services niche marketing
April 1, 2007
Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
Keywords: male clients men's services
October 1, 2006
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Keywords: building your clientele business building male clients
October 1, 2004
As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.
Keywords: male clients men's salons men's services
May 1, 2004
Men deserve great-looking, strong nails just as much as your female clients.
Keywords: Backscratchers male clients men's services
September 1, 2003
18-8 is a Southern California salon focusing exlusively on male clients. Read to find out what tips they have to attracting a male clientele.
Keywords: back to basics male clients pedicures
February 1, 2002
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: Cuccio Naturale George Schaeffer male clients men's services niche marketing
November 1, 2001
Nail biting clients can be the most challenging, difficult, and frustrating clients a nail technician encounters. Instead of throwing in the towel and letting them continue to chew and pick, you can help your clients to reform while creating a loyal, long-term customer in the process.
Keywords: male clients nail biting nail makeovers nail reconstruction nail repairs
October 1, 2000
Nail techs have been taught to do manicures the old-fashioned way: with some water and a good soak. But many say that the age-old technique has become a little dry. Find out why waterless (or dry) manicures can help you do a faster service, among other benefits.
Keywords: dry manicure male clients manicures natural nail care waterless manicures
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
March 1, 2000
Your technique questions answered by Melissa Carlini, Brooke Gilliam, Debra Marr-Leisy, and La Shaun Crown-Glenn.
Keywords: backfills glue male clients nail repairs silk wraps
January 1, 2000
He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.
Keywords: male clients manicures men's services pedicures