February 1, 2002
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: Cuccio Naturale George Schaeffer male clients men's services niche marketing
November 1, 2001
Nail biting clients can be the most challenging, difficult, and frustrating clients a nail technician encounters. Instead of throwing in the towel and letting them continue to chew and pick, you can help your clients to reform while creating a loyal, long-term customer in the process.
Keywords: male clients nail biting nail makeovers nail repairs
October 1, 2000
Nail techs have been taught to do manicures the old-fashioned way: with some water and a good soak. But many say that the age-old technique has become a little dry. Find out why waterless (or dry) manicures can help you do a faster service, among other benefits.
Keywords: dry manicure male clients manicures natural nail care waterless manicures
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
March 1, 2000
Your technique questions answered by Melissa Carlini, Brooke Gilliam, Debra Marr-Leisy, and La Shaun Crown-Glenn.
Keywords: backfills glue male clients nail repairs silk wraps
January 1, 2000
He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.
Keywords: male clients manicures men's services pedicures
December 1, 1998
Karol Singleton's client “Macho Man” Randy Savage appreciates the value of good grooming and finds getting a manicure relaxing.
Keywords: celebrities male clients
June 1, 1998
The Nail Doctor tackles a handful of questions about nail fungus, damaged lunulas, and nail pitting.
Keywords: bacterial infections circulation disorders elderly clients fungal infections lunula
December 1, 1997
When the professional, masculine gentleman walks in to get his tips with acrylic overlay, followed by some choice nail art, no one bats an eye.
Keywords: male clients Nail art
December 1, 1997
Woodrow Lovell grew up hanging around a barbershop in Kansas City, Mo.
Keywords: male clients manicures Missouri
November 1, 1997
This male client’s bitten nails get a facelift with a simple technique using pink and white acrylic.
Keywords: acrylics Galaxy Nail Products male clients nail biting
October 1, 1997
Keywords: George Schaeffer male clients
November 1, 1996
"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."
Keywords: male clients niche marketing