Topic : male clients

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A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   men's services   niche marketing  

Strategies for Handling Nail Biter Clients

November 1, 2001  | Article

Nail biting clients can be the most challenging, difficult, and frustrating clients a nail technician encounters. Instead of throwing in the towel and letting them continue to chew and pick, you can help your clients to reform while creating a loyal, long-term customer in the process.

Keywords: male clients   nail biting   nail makeovers   nail repairs  

No Need for Water: The Pros and Cons of Dry Manicures

October 1, 2000  | Article

Nail techs have been taught to do manicures the old-fashioned way: with some water and a good soak. But many say that the age-old technique has become a little dry. Find out why waterless (or dry) manicures can help you do a faster service, among other benefits.

Keywords: dry manicure   male clients   manicures   natural nail care   waterless manicures  

How To Attract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

The Help Desk

March 1, 2000  | Article

Your technique questions answered by Melissa Carlini, Brooke Gilliam, Debra Marr-Leisy, and La Shaun Crown-Glenn.

Keywords: backfills   glue   male clients   nail repairs   silk wraps  

Man, Oh Man

January 1, 2000  | Article

He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.

Keywords: male clients   manicures   men's services   pedicures  

Taming the Savage Client

December 1, 1998  | Article

Karol Singleton's client “Macho Man” Randy Savage appreciates the value of good grooming and finds getting a manicure relaxing.

Keywords: celebrities   male clients  

The Nail Doctor

June 1, 1998  | Article

The Nail Doctor tackles a handful of questions about nail fungus, damaged lunulas, and nail pitting. 

Keywords: bacterial infections   circulation disorders   elderly clients   fungal infections   lunula  

Nail Artist Has Male Following

December 1, 1997  | Article

When the professional, masculine gentleman walks in to get his tips with acrylic overlay, followed by some choice nail art, no one bats an eye.

Keywords: male clients   Nail art  

Mayberry Meets Melrose

December 1, 1997  | Article

Woodrow Lovell grew up hanging around a barbershop in Kansas City, Mo.

Keywords: male clients   manicures   Missouri  

Galaxy’s Cure for Male Nail Biters

November 1, 1997  | Demo

This male client’s bitten nails get a facelift with a simple technique using pink and white acrylic.

Keywords: acrylics   Galaxy Nail Products   male clients   nail biting  

Guy Talk - Products Designed With Men in Mind

October 1, 1997  | Article

Keywords: George Schaeffer   male clients  

Reader to Reader: How Do You Market Nail Services for Men?

November 1, 1996  | Article

"In the nail industry there are two types of men: businessmen who like to have manicured nails and men who think that manicured nails will look feminine."

Keywords: male clients   niche marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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