Topic : marketing/promotions

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Tough-as-Nails Roller Derby Nail Techs

October 1, 2014  | Article

Nail techs by day, derby divas by night, these rough and tumble women know the meaning of “work hard, play hard.” 

Keywords: marketing/promotions   readers' favorites  

Best Social Marketing Tips

September 3, 2014  | Article

We asked, you answered. What’s your best social media marketing tip?

Keywords: business building   Facebook marketing   Instagram   marketing/promotions   smartphone apps  

Action Bag Company Spring/Summer 2014 New Releases

May 13, 2014  | Product

Action Bag Company released four new bags for spring/summer 2014 that can be used for anything from promotions to retail and customized with your salon’s logo for additional brand building.

Keywords: Action Bag Company   marketing/promotions   retailing  

Show Us Your...Clever Nail Art Display

May 1, 2014  | Photo Gallery

You’ve got the chops as a nail artist, now it’s time to show off that talent. Check out these clever ways to showcase what you do best.

Keywords: marketing/promotions   nail art   salon decor/design  

Step-and-Repeat-Style Backgrounds for Nail Art

April 30, 2014  | Photo Gallery

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

Photograph, Post, Repeat

April 30, 2014  | Article

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.  

Keywords: branding   Instagram   marketing/promotions   nail art   photographing nails  

FingerNailFixer T-shirt for 2014

March 31, 2014  | 

Holly doesn't want to reveal the shirt's design just yet; however, it emphasizes that your salon is educated, clean, and much more.

Keywords: advertising/promotions   FingerNailFixer   hashtags   Holly Schippers   marketing/promotions  

Be Your Own Number-One Fan

March 30, 2014  | Article

“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.

Keywords: marketing/promotions  

Once Was Enough: Things Nail Techs Say They Will Never Try Again

March 28, 2014  | Article

We all make mistakes. These salon owners shared things they tried once and will never try again. Consider these cautionary tales before making your next business decision.

Keywords: marketing/promotions  

Footlogix’s “Pamper Mom…Pamper Me!” Promotion

March 18, 2014  | Article

To continue the Mother’s Day spirit, Footlogix is running a special promotion for NAILS Magazine readers from April 1 through June 30, 2014.

Keywords: foot files   foot soaks   Footlogix   marketing/promotions   Mother's Day promotions  

The New Facebook Hashtag

March 3, 2014  | Article

This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

Keywords: business building   hashtags   marketing/promotions  

Am I in the Twilight Zone?

February 26, 2014  | 

It started with a simple inquiry from a prospective client who e-mailed to say that she wanted to book an appointment with me, but first she wanted to know if I did “full acrylic and not

Keywords: clients   marketing/promotions   salon services  

Marking My Territory

February 21, 2014  | 

It’s time to revisit my watermark. Some people tell me it’s distracting, some people say those people are crazy. Either way, I agree that I’d like something more subtle.Ahhh, but there’s the problem. The watermark should

Keywords: marketing/promotions  

Achy Breaky Nails - Official Music Video with Quarter the Singing Manicurist

February 14, 2014  | Video

Quarter Dinh, the Singing Manicurist, made his national debut on Fox’s hit reality show, American Idol, early February. To coincide with the show, Dinh came out with a music video, “Achy Breaky Nails,” a parody of Billy Ray Cyrus’ “Achy Breaky Heart.” The video is a fun promotion for his salon and features many of his salon's nail techs and clients.

Keywords: marketing/promotions   Vietnamese salon industry  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

Encyclopedia

Charles Spilo established the business in 1942 and it has grown over the many years into a manufacturer, importer, and master distributor to the profe...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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