August 1, 2007
| Article
A National Grooming Day for Men is in the works.
Keywords: American Crew marketing/promotions men's services
August 1, 2007
| Article
Nail polish and manicures headline in a play.
Keywords: China Glaze marketing/promotions
July 1, 2007
| Article
Clients come in for the beautiful nails, but they sure do enjoy the extra touches you provide. With a little flair you can make hospitality part of your client care program. The key to keeping your clients entertained in the salon is to give them plenty to think about — new services, local art and culture, and multimedia are a few examples.
Keywords: marketing/promotions salon atmosphere salon decor/design
June 1, 2007
| Article
If you’re ready to introduce a new product or service, you’ll want to do all you can to make sure it explodes onto the scene and into your clients’ consciousness. Keep reading to learn how your peers successfully launched a new product line or service offering.
Keywords: marketing/promotions open house
June 1, 2007
| Article
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Keywords: building your clientele business building direct mail marketing/promotions
April 1, 2007
| Article
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
| Article
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Keywords: customer service marketing/promotions men's services niche marketing
February 1, 2007
| Article
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
November 1, 2006
| Article
Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.
Keywords: cold weather promotions marketing/promotions pedicures seasonal services winter pedicures
October 1, 2006
| Article
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
Keywords: marketing/promotions Valentine's Day services
September 1, 2006
| Article
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Keywords: bridal styles marketing/promotions niche marketing salon parties
August 1, 2006
| Article
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Keywords: customer service loyalty programs marketing/promotions
June 1, 2006
| Article
Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.
Keywords: boutique nail salon marketing/promotions salon profiles
May 1, 2006
| Article
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
Keywords: marketing/promotions Mother's Day Mothers's Day promotions niche marketing
April 1, 2006
| Article
From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: business business building coaching marketing/promotions networking
