Topic : marketing/promotions

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From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

Journal for Success

January 18, 2011  | 

Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people

Keywords: clients   marketing/promotions   networking  

Happy Business New Year!

January 6, 2011  | 

Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event

Keywords: marketing/promotions   networking  

Christmas Party

December 29, 2010  | 

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

Keywords: clients   marketing/promotions   retailing   salon services  

Tiny Billboards In Your Pocket

December 23, 2010  | 

I remember back in the day of having my nails done by someone else — after discovering that nails are not just nails, and that having a license doesn’t guarantee any particular level of competency or

Keywords: Art of Nailz   marketing/promotions  

The Invisible Nail Tech

December 22, 2010  | 

Look, all I'm sayin' is that you cannot build a business without promoting it. Yes, lots of people are shy — that's all well and fine — get your Mom to promote you then. Or your

Keywords: marketing/promotions   professionalism  

Extra, Extra: Read All About It

December 20, 2010  | 

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

Keywords: marketing/promotions   retailing   staff training  

Networking Campaign

December 7, 2010  | 

I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided

Keywords: marketing/promotions   networking  

Determine Your Target Market

December 1, 2010  | Article

“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.

Keywords: clients   marketing/promotions  

Engage in Shameless Self Promotion

December 1, 2010  | Article

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Keywords: advertising/promotions   business building   marketing/promotions   referrals  

Make It a Man's World

November 22, 2010  | Photo Gallery

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Keywords: marketing/promotions   men's services   retail merchandising  

25 Business-Building Tips for Booth Renters

November 17, 2010  | Article

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Keywords: adding new services   advertising/promotions   booth rental   business   business tools  

Turn That Frown Upside Down

November 17, 2010  | Article

For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.

Keywords: customer service   marketing/promotions   social media  

Meet the Media at Community Events

November 17, 2010  | Article

"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.

Keywords: business   marketing/promotions   networking   promoting your services  

NSI Launches Business Development E-Book

November 17, 2010  | Article

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

Keywords: business   business tools   keeping your business competitive   marketing/promotions   NSI  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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