Topic : marketing/promotions

136 - 150 of 266
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Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   business   keeping your business competitive   marketing/promotions   social media  

A Tale of Two Ad Copies

July 23, 2010  | 

I believe I've mentioned in the past that my original intention was to become a graphic artist. Obviously, I got sidetracked from that goal along the way and have spent the last 18 years doing nails

Keywords: marketing/promotions  

Pre-Selling Makes Loyal Clients

July 1, 2010  | Article

Clients who come back to redeem their pre-sold service usually purchase something else as well.

Keywords: building your clientele   client retention   loyalty programs   marketing/promotions   retailing  

The Benefits of Being the “Best of”

July 1, 2010  | Article

“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?

Keywords: marketing/promotions   professional image   promoting your services   web marketing  

Online Press Releases Get the Word Out

July 1, 2010  | Article

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Keywords: business   business tools   marketing/promotions   web marketing  

33 Ways to Work Smarter, not Harder

June 1, 2010  | Article

From saving money on products to developing an efficient schedule, salon coaches offer practical advice behind the cliché.

Keywords: business building   career handbook   learning new techniques   marketing/promotions   money  

Enhance Your Customer Service With A La Carte Offerings

June 1, 2010  | Article

A good way to up your income without actually raising prices is to have a list of a la carte options in your service arsenal, says Kelley Killop-Marble of Opalized Designs Studio Salon in Shelby Township, Mich. “I’m not talking about having a bare-bones menu and nickel and diming folks ... that is just plain aggravating,” she says. What she is talking about is differentiating yourself by giving true personal services.

Keywords: add-on services   customer service   marketing/promotions  

On My Mind: Are You Evolving? Your Clients Are.

May 1, 2010  | Article

Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.

Keywords: adding new services   building your clientele   continuing education   expanding your services   Hannah Lee  

Manufacturers Abuzz with Social Networking

May 1, 2010  | Article

Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.

Keywords: business   Facebook   Facebook marketing   marketing/promotions   networking  

Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Keywords: bridal nail art   business building   clients   marketing/promotions   nails-only salons  

Marketing Mania

April 7, 2010  | 

Marketing is my favorite part of owning my own business. In fact, it's my favorite part of anyone I know owning their own business. I love marketing. Especially if it involves someone else's money. Someday I

Keywords: marketing/promotions  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

Please Hold

April 1, 2010  | Article

Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.

Keywords: customer service   marketing/promotions  

For Members Only

March 1, 2010  | Article

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

Keywords: loyalty programs   marketing/promotions  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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