Topic : marketing/promotions

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Putting on a Smile

May 1, 2009  | Article

The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.

Keywords: marketing/promotions   salon decor/design   salon parties   salon profiles   youth marketing  

15 Minutes of Frame

May 1, 2009  | Article

Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.

Keywords: creating a portfolio   marketing/promotions   nail art   photographing nails   promoting your services  

On the Road: The Nail Bar, Hermosa Beach, Calif.

May 1, 2009  | Article

I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.

Keywords: marketing/promotions   On The Road   promoting your services   salon parties   salon profiles  

Majority Rules

April 24, 2009  | 

Your time is only worth what someone is willing to pay for it. It's that simple. Quite frankly, I think my own time is worth, oh, say, $3,000 an hour plus all the latte I can drink. But

Keywords: marketing/promotions   money  

Take a Tip From ... Bio Creative Laboratories' Frania Garcia

April 1, 2009  | Article

Personal and systemic treatment can make for a better connection with customers.

Keywords: Bio Creative Labs   marketing/promotions   retail merchandising  

Clearing Out the Clutter ... From Your Life

April 1, 2009  | Article

Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Clearing Out the Clutter ... From Your Salon

April 1, 2009  | Article

Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.

Keywords: business tools   keeping your business competitive   marketing/promotions   organization   promoting your services  

Clearing Out the Clutter ... From Your Books

April 1, 2009  | Article

Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

The Place to Be

April 1, 2009  | Article

In the glitzy entertainment destination of South Beach, Fla., a former model’s salons — Lace Nail Lab and Lace Beauty Lab — become high-end neighborhood hangouts.

Keywords: celebrities   Essie   marketing/promotions   salon decor/design   salon profiles  

Home Alone

March 2, 2009  | 

What am I doing here at home in the middle of my normally scheduled work day? I always advise other techs who are trying to fill space in their schedules to stay at the salon even

Keywords: marketing/promotions  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Slightly Competitive

February 9, 2009  | 

With all the news and gloom and whining about The Economy these days, I’ve noticed something about myself ... I might be slightly competitive. For starters, at least in my specific location, most of the individuals and

Keywords: marketing/promotions   money  

On My Mind: A Quick Guide to Getting PR

February 1, 2009  | Article

Nail salons need to harness the power of the press to help build their businesses.

Keywords: doing nails for photo shoots   marketing/promotions   On My Mind   public relations  

With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

She's Got the Nicest Nails in NASCAR

January 1, 2009  | Article

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

Keywords: advertising/promotions   marketing/promotions  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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