April 1, 2007
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Keywords: customer service marketing/promotions men's services niche marketing
February 1, 2007
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
October 1, 2006
Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.
Keywords: marketing/promotions Valentine's Day services
September 1, 2006
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Keywords: bridal nail art marketing/promotions niche marketing salon parties
August 1, 2006
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Keywords: customer service loyalty programs marketing/promotions
July 1, 2006
What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.
Keywords: Alcohol in the Salon beverages custom nail colors Dashing Diva educating clients
June 1, 2006
Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.
Keywords: boutique nail salon marketing/promotions salon profiles
May 1, 2006
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
Keywords: marketing/promotions Mother's Day Mother's Day promotions niche marketing
April 1, 2006
Do your clients need a bit of a pick-me-up? Try offering them hand and foot services that will help revive dull, tired skin. Salons and spas across the country are using ingredients such as chocolate and champagne to help make a service even more pampering and beneficial than atypical manicure or pedicure.
Keywords: marketing/promotions salon services Signature Services spas special promotions
April 1, 2006
From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Keywords: business business building coaching marketing/promotions networking
March 1, 2006
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
Keywords: building your clientele business building marketing/promotions
March 1, 2006
As a salon owner or manager you may struggle with one question daily: Where does all the money go? You generate plenty of income in services and retail sales, yet there is little left to show for it at the end of the month. To regain control of your profitability, learn about the six profit points that make or break a salon.
Keywords: business marketing/promotions service pricing
March 1, 2006
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
Keywords: customer service email marketing marketing/promotions
February 1, 2006
Beauty industry consultant and success coach Bryan Durocher wants to help you meet your potential both personally and professionally. To that end, he offers these top five tips to make a bigger splash with less effort.
Keywords: career coaching finding/retaining staff marketing/promotions