Topic : marketing/promotions

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Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

What Women Want (and are buying)

February 1, 2007  | Article

Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.

Keywords: consumer product brands   marketing/promotions   retail merchandising   retailing   trends  

Greeting Card Service Keeps the Personal Touch Alive

December 1, 2006  | Article

Keywords: marketing/promotions   promoting your services  

How to Create a Buzz About Your Salon

October 1, 2006  | Article

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Keywords: marketing/promotions   Valentine's Day services  

Bridal Party

September 1, 2006  | Article

According to, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.

Keywords: bridal nail art   marketing/promotions   niche marketing   salon parties  

VIP Programs: Keep Clients Coming Back

August 1, 2006  | Article

To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.

Keywords: customer service   loyalty programs   marketing/promotions  

20 Stay-at-the-Top Service Trends

July 1, 2006  | Article

What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.

Keywords: Alcohol in the Salon   beverages   custom nail colors   Dashing Diva   educating clients  

I Love the Nightlife

June 1, 2006  | Article

Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.

Keywords: boutique nail salon   marketing/promotions   salon profiles  

Chasing Mommy

May 1, 2006  | Article

Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   niche marketing  

Rejuvenate Hands and Feet

April 1, 2006  | Article

Do your clients need a bit of a pick-me-up? Try offering them hand and foot services that will help revive dull, tired skin. Salons and spas across the country are using ingredients such as chocolate and champagne to help make a service even more pampering and beneficial than atypical manicure or pedicure.


Keywords: marketing/promotions   salon services   Signature Services   spas   special promotions  

10 Energizing Ideas from a Business Coach

April 1, 2006  | Article

From revisiting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

Keywords: business   business building   coaching   marketing/promotions   networking  

Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Keywords: building your clientele   business building   marketing/promotions  

Where Have All the Profits Gone?

March 1, 2006  | Article

As a salon owner or manager you may struggle with one question daily: Where does all the money go? You generate plenty of income in services and retail sales, yet there is little left to show for it at the end of the month. To regain control of your profitability, learn about the six profit points that make or break a salon.

Keywords: business   marketing/promotions   service pricing  

All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keywords: customer service   email marketing   marketing/promotions  

Success Coach Offers Winning Ways

February 1, 2006  | Article

Beauty industry consultant and success coach Bryan Durocher wants to help you meet your potential both personally and professionally. To that end, he offers these top five tips to make a bigger splash with less effort.

Keywords: career coaching   finding/retaining staff   marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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