October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Keywords: client referral systems communicating with customers customer service little extras marketing/promotions
June 1, 2001
It doesn’t take much to cater to — and keep — the customers you have.
Keywords: client surveys marketing/promotions
February 1, 2001
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Keywords: cosmetics marketing/promotions retailing
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
Keywords: Jayne Morehouse marketing/promotions Milady public relations
June 1, 1997
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
Keywords: building your clientele business building marketing/promotions nail art nail art business
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Keywords: Debbie Doerrlamm finding/retaining staff keeping your business competitive marketing/promotions Paula Gilmore
August 1, 1995
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
Keywords: As I See It building your clientele client retention marketing/promotions
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Keywords: client surveys marketing research marketing/promotions
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
Keywords: advertising/promotions business cards direct mail gift certificates graphics contest
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Keywords: advertising/promotions business coupons direct mail marketing/promotions
February 1, 1983
A basic understanding is a must for this effective medium
Keywords: marketing/promotions yellow pages advertising