May 1, 2005
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
Keywords: building your clientele business tools consultants keeping your business competitive marketing/promotions
August 1, 2004
Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.
Keywords: alternative careers marketing/promotions opening a new salon salon suites
April 1, 2004
Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.
Keywords: finding/retaining staff marketing/promotions opening a new salon salon profiles
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
September 1, 2003
Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.
Keywords: adding new services marketing/promotions Signature Services
July 1, 2003
Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.
Keywords: marketing/promotions youth services
February 1, 2003
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Keywords: business day spa marketing/promotions opening a new salon salon profiles
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Keywords: client referral systems communicating with customers customer service little extras marketing/promotions
June 1, 2001
It doesn’t take much to cater to — and keep — the customers you have.
Keywords: client surveys marketing/promotions
February 1, 2001
Afraid of offering makeup in your salon because you aren’t sure how to sell it? Think it’s hard enough selling nail polish to your clients, let along trying to sell them lipstick and eye shadow as well? Think again. There’s more than one strategy to add to your current retail offerings – and your pocket.
Keywords: cosmetics marketing/promotions retailing
November 1, 2000
Whether your clients are requesting some last-minute nail art or you’re trying to get them to try an add-on service, there are fashionable, yet simple-to-do nail art creations that you can do on the spot.
Keywords: holiday nail art marketing/promotions mini-manicures nail art
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
April 1, 2000
Readers share tips on marketing by using everything from advertising to using gift certificates.
Keywords: advertising/promotions client referral systems gift certificates marketing/promotions Reader to Reader