Topic : marketing/promotions

301 - 315 of 322
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Make Your Presence Known

February 1, 1998  | Article

Milady's book provides good and practical ideas for promoting your salon and creating an appealing image. 

Keywords: marketing/promotions   Milady   public relations  

Smart Ways to Market Art

June 1, 1997  | Article

OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?

Keywords: building your clientele   business building   marketing/promotions   Nail art  

Keep Your Advertising on Track

November 1, 1996  | Article

Look to race cars as an interesting way to promote your salon. 

Keywords: marketing/promotions   niche marketing  

Let the Pamperers Be Pampered

May 1, 1996  | Article

At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.

Keywords: marketing/promotions   Mother's Day  

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.


Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client surveys   marketing/promotions  

Reader To Reader: What Was Your Most Successful Promotion In 1994?

March 1, 1995  | Article

We asked our readers what their very best promotions were during last year.

Keywords: marketing/promotions   Reader to Reader   Success   tips  

Free Service! Free Product! Free Consultation!

March 1, 1995  | Article

Want to get a client’s attention? Offer her something for nothing.

Keywords: add-on services   consumer marketing   marketing/promotions  

Bartering: An Old Way to Do Business Has a New Name & Approach

December 1, 1994  | Article

An old way to do business has a new name---and an entirely new approach.

Keywords: bartering   marketing/promotions   partnership  

Be Grateful for What You’ve Got

November 1, 1994  | Article

Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons. 

Keywords: coupons   marketing/promotions  

How I Kept The Client

June 1, 1994  | Article

A client in the salon is worth 10 who are reading your ad.

Keywords: client retention   consumer marketing   marketing/promotions  

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business cards   direct mail   gift certificates   marketing/promotions  

The Pricing Maze

November 1, 1993  | Article

Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.

Keywords: consumer marketing   marketing/promotions   nail salon service pricing   service pricing  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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