February 1, 1998
Milady's book provides good and practical ideas for promoting your salon and creating an appealing image.
June 1, 1997
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
November 1, 1996
Look to race cars as an interesting way to promote your salon.
May 1, 1996
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
August 1, 1995
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
March 1, 1995
We asked our readers what their very best promotions were during last year.
Want to get a client’s attention? Offer her something for nothing.
December 1, 1994
An old way to do business has a new name---and an entirely new approach.
November 1, 1994
Amy Grossi introduced a frequent-client newsletter available only to regular customers and that features discount coupons.
June 1, 1994
A client in the salon is worth 10 who are reading your ad.
May 1, 1994
Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.
November 1, 1993
Deciding what to charge for your services isn’t always easy, but it helps to know a few basic pricing facts.
Kym Lee, a Look Back in Pictures14 photos
Celebrity Nails: Awards Season 201652 photos
A technique of wrapping the nails with paper or a paper-like material and sealing with adhesive, which was used by some nail technicians before...
What are reasonable terms for a non-compete contract?
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
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