Topic : matte

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Matte is the New Black

December 1, 2009  | Article

A no-shine finish is the hottest new nail look. Get your clients in on the trend with this buyers’ guide of matte polishes and top coats, plus these handy tips on how to apply them properly.

Keywords: matte   Polish   polish techniques   trends  

Behind the Scenes: Matte About You

December 1, 2009  | Demo

With the new matte polish craze this fall, we used OPI’s matching matte and shiny versions of the same color to create a monochromatic French look. It’s a great understated but fun look for the holidays.

Keywords: Behind the Scenes   French manicures   French twists   matte   OPI products  

Get Ready for Matte

November 17, 2009  | Article

Luxury brand Rock & Republic and Essie Cosmetics have joined creative forces to push forward this season’s matte trend.

Keywords: Essie   matte   trends  

Orly Matte Couture Matte Lacquer Collection

October 14, 2009  | Product

Matte is the new black, and Orly’s new Matte Couture collection of matte lacquers helps keep you on the cusp of this fashion-forward craze.

Keywords: matte   Orly   Polish  

Zoya Matte Velvet Polish Collection

September 23, 2009  | Product

Zoya introduces Matte Velvet, a limited edition matte collection.

Keywords: matte   Polish   Zoya  

Essie Matte About You Finisher

September 2, 2009  | Product

Essie’s new Matte About You Finisher lets you add that trendy matte look to any of your favorite polish colors.

Keywords: Essie   matte   top coats  

Matte Colors Not for Novices

August 25, 2009  | News

While matte polishes may getting more popular, Instyle says they're not for newbies as they are harder to apply.

Keywords: consumer press   Essie   matte   OPI products   Zoya  

Polish Innovations

August 24, 2009  | News

O Magazine says new nail polish innovations are worth a try.

Keywords: consumer press   Essie   matte   OPI products   top coats  

Matte On the Runway

August 24, 2009  | News

Glamour's beauty columnist says go for a matte manicure.

Keywords: consumer press   fashion   matte  

Matte Polish Lasts Longer

August 24, 2009  | News

According to Good Housekeeping magazine, matte polishes last longer than shiny finishes because they won't get dull.

Keywords: consumer press   matte   OPI products   Polish   Zoya  

OPI Matte Polishes

August 19, 2009  | Product

OPI's new Matte Polishes will make a statement on their own.

Keywords: matte   OPI products   Polish  

Tips for Lips and Nails

May 1, 2009  | News

Instyle lists lip and nail products, and application tips, for a dazzling look.

Keywords: consumer press   matte  

Wear Black as a Matte

March 2, 2009  | News

InStyle magazine urges readers to wear black polish — on short nails with an ultra-matte finish.

Keywords: consumer press   matte   Polish   trends  
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