Topic : men's services

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Services for Dear Old Dad

May 15, 2014  | Article

This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).  

Keywords: Father's Day   men's services  

Troubleshooter: Matted Mani for Male Clients

October 9, 2013  | Video

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Keywords: Alessandro   gels   La Shaun Brown-Glenn   male clients   matte  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Mud & Suds Pedicure

January 15, 2013  | Demo

The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.

Keywords: Andale   Aura Cacia   beer-themed services   men's services   pedicures  

Retail Boutique: Gifts for Guys

September 5, 2012  | Article

Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)

Keywords: men's services   retail boutique items   retail merchandising  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   Polish   trends  

BB Cosmetics Couture for Men Color Polish line

October 26, 2011  | Product

BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.

Keywords: BB Cosmetics   BB Couture   male clients   men's services   Polish  

men’s services

October 4, 2011  | Encyclopedia

Keywords: manicures   marketing/promotions   men's services   pedicures  

Make It a Man's World

November 22, 2010  | Photo Gallery

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Keywords: marketing/promotions   men's services   retail merchandising  

Men With Manicures

October 18, 2010  | News

Manicures for men are a Questionable Guy Trend in Cosmopolitan’s 101 Things About Men.

Keywords: consumer press   men's services  

A Guy's Take on a Mani-Pedi

July 1, 2010  | News

Redbook magazine sent some guys out for beauty treatments and got their reports. Bill, 31, tells readers what he thought of a mani-pedi at Red Door Spa.

Keywords: consumer press   men's services  

BB Couture Men's Polish Collection

April 20, 2010  | Product

BB Couture introduces its men’s line of nail polish. The colors are deeper and earthier to accommodate the male preference.

Keywords: BB Couture   men's services   Polish  

Estelina's-Spa for Men Pedicure (10B)

April 12, 2010  | Video

A demo of a men's pedicure.

Keywords: Estelina's   men's services   pedicures  

Estelina's-Spa Men Manicure (10A)

April 12, 2010  | Video

Estelina explains her Men's Manicure line and her Spa Men's Manicure

Keywords: Estelina's   men's services  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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