January 15, 2013
| Demo
The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.
Keywords: men's services pedicures Signature Services
September 5, 2012
| Article
Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)
Keywords: men's services Retail Boutique retail boutique items retail merchandising
February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
October 26, 2011
| Product
BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.
Keywords: BB Cosmetics BB Couture male clients men's services polish
November 22, 2010
| Photo Gallery
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Keywords: marketing/promotions men's services retail merchandising
October 18, 2010
| News
Manicures for men are a Questionable Guy Trend in Cosmopolitan’s 101 Things About Men.
Keywords: consumer press men's services
July 1, 2010
| News
Redbook magazine sent some guys out for beauty treatments and got their reports. Bill, 31, tells readers what he thought of a mani-pedi at Red Door Spa.
Keywords: consumer press men's services
April 20, 2010
| Product
BB Couture introduces its men’s line of nail polish. The colors are deeper and earthier to accommodate the male preference.
Keywords: BB Couture men's services polish
April 12, 2010
| Video
A demo of a men's pedicure.
Keywords: Estelina's men's services pedicures
April 12, 2010
| Video
Estelina explains her Men's Manicure line and her Spa Men's Manicure
Keywords: Estelina's men's services
April 1, 2010
| Article
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
January 1, 2010
| Article
At Extremedys2010 Hand & Foot Spa in West Hollywood, Calif., the French manicure isn’t just for women anymore. The salon offers a popular “Boy French” nail style that gives its male clients a “healthy-looking, groomed nail that doesn’t look like polish or a traditional French manicure,” says owner Naja Rickette.
Keywords: French manicures men's services pedicures
December 15, 2009
| News
American Idol runner-up Adam Lambert tells InStyle that manicures are his necessary extravagance.
Keywords: celebrities consumer press manicures men's services OPI Products
December 1, 2009
| Article
Check out a salon that specifically caters to men, including an NBA star or two.
Keywords: men's services On the Road salon profiles
