Topic : men's services

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Fix Short Bitten Nails with Acrylic

August 6, 2016  | Video

Suzie Moskal takes her friend Grant's badly bitten short nails, and transforms them with acrylic into a beautiful set of nails with style.

Keywords: acrylics   male clients   men's services   nail biting   Suzie Moskal  

Batman V Superman Nail Art for Men

April 25, 2016  | Video

Nailed It NZ Jessie Mills created this Batman V Superman-inspired nail art on her husband. 

Keywords: comic book nail art   male clients   men's services  

Cürbar Opens in San Diego

April 6, 2016  | Article

The brand new Cürbar opened March 31 in the Del Sur Town Center in San Diego. The Town Center promises an oasis of entertainment and shopping for local families, which is why Cürbar is an exceptionally family-friendly salon.

Keywords: men's services   nail art inspiration   nail bar   OPI Products   private labeling  

Nails at NYFW A/W2016

February 12, 2016  | Photo Gallery

See the nails that rocked the runway and backstage at February's NYFW.

Keywords: Butter London   CND   Deborah Lippmann   Dermelect   Essie  

NYFW: INM for Woodhouse

February 8, 2016  | Article

February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.

Keywords: INM   male clients   matte top coat   men's services   nail art  

7 Ways to Get Men Into the Salon

June 3, 2015  | Article

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Keywords: male clients   men's services   niche marketing  

Services for Dear Old Dad

May 15, 2014  | Article

This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).  

Keywords: Father's Day   men's services  

Troubleshooter: Matted Mani for Male Clients

October 9, 2013  | Video

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Keywords: Alessandro   gels   La Shaun Brown-Glenn   male clients   matte  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Mud & Suds Pedicure

January 15, 2013  | Demo

The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.

Keywords: Andale   Aura Cacia   beer-themed services   men's services   pedicures  

Retail Boutique: Gifts for Guys

September 5, 2012  | Article

Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)

Keywords: men's services   retail boutique items   retail merchandising  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

BB Cosmetics Couture for Men Color Polish line

October 26, 2011  | Product

BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.

Keywords: BB Cosmetics   BB Couture   male clients   men's services   polish  

men’s services

October 4, 2011  | Encyclopedia

Keywords: manicures   marketing/promotions   men's services   pedicures  

Make It a Man's World

November 22, 2010  | Photo Gallery

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Keywords: marketing/promotions   men's services   retail merchandising  
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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