Topic : men's services

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In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

Leading Men

January 1, 2010  | Article

At Extremedys2010 Hand & Foot Spa in West Hollywood, Calif., the French manicure isn’t just for women anymore. The salon offers a popular “Boy French” nail style that gives its male clients a “healthy-looking, groomed nail that doesn’t look like polish or a traditional French manicure,” says owner Naja Rickette.

Keywords: French manicures   men's services   pedicures  

Adam Lambert Loves His Nails

December 15, 2009  | News

American Idol runner-up Adam Lambert tells InStyle that manicures are his necessary extravagance.

Keywords: celebrities   consumer press   manicures   men's services   OPI Products  

On the Road: Saffore's, Hollywood, Calif.

December 1, 2009  | Article

Check out a salon that specifically caters to men, including an NBA star or two.

Keywords: men's services   On The Road   salon profiles  

Adam Lambert's Makeup Bag

June 29, 2009  | News

American Idol star Adam Lambert shows OK! readers his favorite beauty products.

Keywords: celebrities   consumer press   men's services   OPI Products   polish  

Are Men Ready to Wear Polish?

June 26, 2009  | Article

American Idol's Adam Lambert loves "guyliner" and black nail polish. Should we expect to see more guys asking for polish?

Keywords: celebrities   men's services   OPI Products   polish  

Old Rule/New Rule: 12 New Ways of Looking at Our Industry

February 1, 2009  | Article

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Keywords: add-on services   French manicures   history of nail care   men's services   natural nail care  

"Mandals" - Sandals for Men

May 27, 2008  | Video

New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.

Keywords: fashion   male clients   men's services   pedicure sandals   pedicures  

Manning Up for a Good Cause.

May 15, 2008  | News

Cosmetic companies host Man of the Year contest.

Keywords: men's services   Nubar   VB Cosmetics  

Buttering Up Snoop Dogg

May 12, 2008  | News

Snoop Dogg Gets His Nails Buffed

Keywords: Butter London   celebrities   men's services  

On the Road: Metro for Men, Irvine, Calif.

May 1, 2008  | Article

Tim Crowley visits a California salon designed just for men.

Keywords: full-service salons   male clients   men's services   niche marketing   On The Road  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

Gentlemen's Rock Pedicure

March 1, 2008  | Demo

This male-friendly pedicure includes an earthy scrub and exfoliation followed by a pleasurable reflexology massage.

Keywords: Cuccio Naturale   men's services   pedicures  

American Crew Designates Men’s Grooming Day

August 1, 2007  | Article

A National Grooming Day for Men is in the works.

Keywords: marketing/promotions   men's services  

No BlackBerry Thumb at Tamara Spa

June 1, 2007  | Article

The BlackBerry Balm Hand Massage was inspired by a pedicure client who was text messaging on his BlackBerry during the entire service, recalls owner Tamara Friedman.

Keywords: add-on services   men's services  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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