April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
January 1, 2010
At Extremedys2010 Hand & Foot Spa in West Hollywood, Calif., the French manicure isn’t just for women anymore. The salon offers a popular “Boy French” nail style that gives its male clients a “healthy-looking, groomed nail that doesn’t look like polish or a traditional French manicure,” says owner Naja Rickette.
Keywords: French manicures men's services pedicures
December 15, 2009
American Idol runner-up Adam Lambert tells InStyle that manicures are his necessary extravagance.
Keywords: celebrities consumer press manicures men's services opi products
December 1, 2009
Check out a salon that specifically caters to men, including an NBA star or two.
Keywords: men's services On The Road salon profiles
June 29, 2009
American Idol star Adam Lambert shows OK! readers his favorite beauty products.
Keywords: celebrities consumer press men's services opi products polish
June 26, 2009
American Idol's Adam Lambert loves "guyliner" and black nail polish. Should we expect to see more guys asking for polish?
Keywords: celebrities men's services opi products polish
February 1, 2009
Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.
Keywords: add-on services French manicures history of nail care men's services natural nail care
May 27, 2008
New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.
Keywords: fashion male clients men's services pedicure sandals pedicures
May 15, 2008
Cosmetic companies host Man of the Year contest.
Keywords: men's services Nubar VB Cosmetics
May 12, 2008
Snoop Dogg Gets His Nails Buffed
Keywords: Butter London celebrities men's services
May 1, 2008
Tim Crowley visits a California salon designed just for men.
Keywords: full-service salons male clients men's services niche marketing On The Road
April 1, 2008
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couples services male clients marketing/promotions men's services niche marketing
March 1, 2008
This male-friendly pedicure includes an earthy scrub and exfoliation followed by a pleasurable reflexology massage.
Keywords: Cuccio Naturale men's services pedicures
August 1, 2007
A National Grooming Day for Men is in the works.
Keywords: marketing/promotions men's services
April 1, 2007
Before you go calling on male clients, use these hard and fast statistics to find out everything from where men get their grooming information to how many techs have never had a male client.
Keywords: industry research men's services