Topic : men's services

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Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

No Girls Allowed

April 1, 2007  | Article

A salon exclusively for men may seem like a far-fetched idea, but ManKind in Fort Lauderdale, Fla., proves it can be done with flair. In a setting of beers and big-screen TVs, men get tuned up with an array of beauty services.

Keywords: men's services   salon profiles  

How to Get the Guy(s) in 10 Ways

April 1, 2007  | Article

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Keywords: male clients   men's services   niche marketing  

7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]

April 1, 2007  | Article

Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.

Keywords: male clients   men's services  

Oh, Boy: Avant-Garde Nail Designs for Men

June 1, 2005  | Article

It only takes a glance at the TV and a peek at a magazine rack to see male vanity basking in the mainstream. Men are embracing fashion, shopping, design, and grooming with unprecedented glee. So, just for kicks, we got two of the industry’s best-known nail artists to submit designs for men. With tough rocker and jock looks, these designs by Elsbeth Schuetz and Sheryl Macauley are a sign of the times.

Keywords: celebrities   men's services   nail art  

Raw Earth SpaPedicure by CreativeSpa

January 1, 2005  | Demo

Try this earthy pedicure from CND using the Raw Earth System.

Keywords: callus removers   CND   men's services   pedicures  

Manly Men Wear Nails

December 1, 2003  | Article

NBA star Charles Barkley's nails are done prior to his TV appearances.

Keywords: celebrities   men's services  

Behind the Scenes: More Men

November 1, 2003  | Demo

A man's desire for buffed nails is providing a growth opportunity for salons.

Keywords: Behind the Scenes   building your clientele   men's services   Orly  

A League of Your Own

February 1, 2003  | Article

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

Keywords: boutique nail salon   elderly clients   men's services   natural nail care   opening a new salon  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   men's services   niche marketing  

Agosta Salon: Nails for the Civilized Man

August 1, 1998  | Article

Even for the salon-squeamish male, Agosta Hair Color and Grooming for the Civilized Man is an appealing, non-threaten­ing haven offering nail, skin, and hair products and services in a masculine setting.

Keywords: men's services   salon profiles  

Male Nail-Biters Get Hooked

February 1, 1997  | Article

Keywords: men's services   nail biting  

When All You Want Is a Few Good Men

February 1, 1995  | Article

Keywords: men's services   niche marketing  
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Encyclopedia

A technique that is employed by salon professionals and involves putting a hollow candle that tapers at one end and fits into the ear; the opposite en...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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