Topic : Mother's Day

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How to Bring the Party to the Kids

June 1, 2010  | Article

“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”

Keywords: mobile salons   mommy and me manicures   Mother's Day   youth marketing  

Massage Pregnant Pedicure Clients With Caution

May 1, 2010  | Article

A massage might seem just the thing to bring relief to pregnant clients’ swollen feet and legs, but there are acupressure points around the lower legs and feet that, when aggressively worked, can bring on contractions.

Keywords: feet   massage   Mother's Day   pedicures   pregnant clients  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

Retail Boutique: Bath Goodies

June 1, 2009  | Article

Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.

Keywords: bath salts   Mother's Day   organic products   retail boutique items   retailing  

Pregnant Clients: Essential Oils to Avoid

April 1, 2009  | Article

It's hard to believe that the practice of aromatherapy could be harmful to a pregnant client.

Keywords: aromatherapy   client health   Mother's Day   pregnant clients  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Tiny Tootsies: Grow Your Base With Kids

November 1, 2008  | Article

The kiddie and teen demographic for money-making potential is anything by tiny.

Keywords: building your clientele   children's services   mommy and me manicures   Mother's Day   niche marketing  

A+ Nail Art for Mother's Day

May 1, 2007  | Photo Gallery

NAILS gave a talented class of veteran nail artists a May assignment typical for many kids: make a piece of art that is dedicated to your mother. Although they’re not in elementary school anymore, these children created artwork their moms are sure to be proud of.

Keywords: Mother's Day   Mother's Day nail art  

Chasing Mommy

May 1, 2006  | Article

Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   niche marketing  

My Other Life: She's a Model Nail Tech

May 1, 2004  | Article

Like her mother before her, Nichol Robello is a nail tech and a model.

Keywords: Mother's Day   My Other Life   working with family  

We Owe it All to Mom

May 1, 2004  | Article

Our mothers were our first teachers and quite often our best teachers.

Keywords: Michele Baker   Mother's Day   working with family  

Make Mother’s Day Magic With Gift Certificates

April 1, 1998  | Article

Keywords: Action Bag Company   gift certificates   holidays   marketing/promotions   Mother's Day  

Let the Pamperers Be Pampered

May 1, 1996  | Article

At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.

Keywords: marketing/promotions   Mother's Day  

Who’s the Boss? Mothers and Daughters Working Together

May 1, 1995  | Article

Mom loves working with the older clients, daughter handles the business end.

Keywords: Arizona   Mother's Day   working with family  
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