December 1, 2010
“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.
Keywords: business building customer service gift bags holiday retailing networking
November 22, 2010
| Photo Gallery
On Sunday, June 6, 2010, BeautyTech (www.beautytech.com) and NAILS Magazine partnered for a very special networking event bringing together close to 200 nail techs to meet new friends, catch up with old friends, and win a ton of great prizes.
Keywords: nail art networking
November 17, 2010
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
Keywords: Business marketing/promotions networking promoting your services
October 1, 2010
By intentionally cultivating a sense of connection among clients, techs and salon owners can extend their sphere of influence beyond the walls of the salon and establish their place in the community.
September 1, 2010
Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.
Keywords: business tools diabetic clients nail diseases networking
August 1, 2010
I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.
Keywords: Action Bag Company BeautyTech.com China Glaze CND Dashing Diva
August 1, 2010
Nail companies are always on the lookout for new educators. They are looking for enthusiastic and motivated techs to show other nail techs how they too can make fantastic nails using that specific brand.
Keywords: continuing education manufacturers educators networking
June 1, 2010
The fourth-annual Northwest Nailtechs Networking Retreat will be held just outside of Seattle on Vashon Island, Wash., October 15-19. Enjoy a beautiful, relaxing, oceanfront setting while attending a tradeshow, classes, seminars, private workshops, competitions, and keynote presentations by Vicki Peters and Millie Haynam.
Keywords: continuing education networking
May 1, 2010
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
Keywords: adding new services building your clientele continuing education expanding your services Hannah Lee
May 1, 2010
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: Business facebook Facebook marketing marketing/promotions networking
March 15, 2010
See what a typical Networking day entails.. lots of hands on, one-on-one, products demos, speaking to some of the top educators in the industry, up close and personal.. get to know other local techs and discuss business ideas with them.
Keywords: Debbie Doerrlamm networking tradeshows
March 1, 2010
Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.
Keywords: building your clientele cosmetology schools education finding a job learning new techniques
February 1, 2010
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Keywords: blogs business tools networking social media web marketing
February 1, 2010
Less formal than a class or networking event, “practice parties” provide an opportunity for nail techs to experiment with new products and techniques, build friendships and professional bonds, and remember how much they love doing nails.
December 1, 2009
I'm pretty excited to be almost done with the year 2009. It has been a rough year for magazines and the beauty business.
Keywords: economy Hannah Lee industry research networking New Year's