Topic : networking

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Five Ways to Market Your Green Salon

September 1, 2009  | Article

You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message

Keywords: advertising/promotions   educating clients   networking   OPI Products   public relations  

Dawn Marie Basset How to Build a Clientele and Keep It

July 1, 2009  | Product

Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.

Keywords: building your clientele   business building   marketing/promotions   networking   promoting your services  

No Friends Like Nail Friends

January 1, 2009  | Article

Nail friends,  who are techs that we meet through the course of our work lives, truly understand each other.  Meet my nail friends.

Keywords: business building   networking   tradeshows  

The Coaching Chronicles: Installment #3, Retail and Staff Management

January 1, 2009  | Article

Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at

Keywords: blogs   business tools   finding/retaining staff   marketing/promotions   networking  

Websites Worth Watching: The Nails Files

November 1, 2008  | Article

Social and arty networking site worth checking out.

Keywords: nail art   networking   websites  

Three New Places to Network Online

November 1, 2008  | Article

Online networks for nail techs are a great resource for help, and an engaging place to share information.

Keywords: networking   websites  

10 Nail Websites to Bookmark

October 1, 2008  | Article

Open up your Internet browser of choice and add these websites to your Favorites list for perusing in your downtime. From forums to how-tos, these sites have you covered in the nail department.

Keywords: continuing education   networking   websites to watch  

How to Host a Successful Networking Event

October 1, 2008  | Article

To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.

Keywords: business tools   keeping your business competitive   networking   tradeshows  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

On My Mind: Invest in Yourself

March 1, 2008  | Article

Hannah Lee's letter from the editor.

Keywords: continuing education   networking   On My Mind  

King Crabs, Glitter Toes, and Lumberjack Shows: The Diary of an Alaska Nail Cruise

January 1, 2008  | Article

Nail Those Profits At Sea (NTP), an educational cruise for nail techs, has been sailing the waters of the Caribbean and Mexico for more than 17 years. This year we ventured into new territory and took to the northern seas of Alaska. Nail education, networking, and plenty of fun were in order as we set sail in August on the Carnival Spirit.

Keywords: education   glitter gels   networking   Vicki Peters  

Is it Wise to Share Ideas with Other Salons?

October 1, 2007  | Article

We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.

Keywords: crowdsourcing   keeping your business competitive   Monica Leiper   networking  

A Doctor's Advice on Developing a Nail Tech-Doctor Referral Relationship

June 1, 2007  | Article

Don't be afraid to reach out to a podiatrist for sharing referrals. They may be just as interested as you are in building business. Act professional and you'll be treated professionally.

Keywords: building your clientele   networking   referrals   working with doctors  

Making a Podiatrist Connection

August 1, 2006  | Article

Despite the mutual benefits, it can be tough to cultivate a referral relationship with a local podiatrist or other medical professional. Podiatrist and nail industry educator Dennis Arnold tells NAILS’ readers how to approach a local practitioner and establish a working relationship that benefits everyone — especially your clients.

Keywords: networking   pedicures   podiatrists   referrals   working with doctors  

How to Throw a Client Networking Event

May 1, 2006  | Article

Salon owner Jill Wright wondered what would happen if she introduced her clients who own small businesses to her clients who love to buy. The result was a successful and fun pre-Christmas networking event.

Keywords: networking   networking event  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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