February 1, 2012 | News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
April 1, 2010 | Article
In this economy, nail techs have to find creative ways to do direct marketing.
November 1, 2009 | Article
Here are some ideas on how to make your salon the "IT" place to party.
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
December 1, 2008 | Article
Salon gives runners a post-race treat.
November 1, 2008 | Article
The kiddie and teen demographic for money-making potential is anything by tiny.
September 1, 2008 | Article
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.
August 1, 2008 | Article
May 1, 2008 | Article
Tim Crowley visits a California salon designed just for men.
April 1, 2008 | Article
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
December 1, 2007 | Article
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
April 1, 2007 | Article
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Salon Design on a Dime22 photos
Lots and Lots of Ocelot9 photos
The use of aroma, usually with a preparation of fragrant essential oils extracted from herbs, flowers, and fruits, to enhance or create a feeling of w... Learn More
How do you track your sales and other records throughout the year?
Is there a business-related New Year’s resolution you find yourself making every year?
Do your clients ask about polish being “three-free”?
Reader to Reader: What solutions do you have for handling extremely obese clients respectfully?
Featured Products & Promotions | Advertisement
NAILS Magazine - November 2012
$5.00
NAILS Career Handbook 2012
$8.00
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
View All
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
Get a free preview issue and a Free Gift Subscribe Today!
