February 1, 2012
| News
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
April 1, 2010
| Article
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
November 1, 2009
| Article
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
November 1, 2009
| Article
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive mother's day niche marketing special needs clients
December 1, 2008
| Article
Salon gives runners a post-race treat.
Keywords: niche marketing runners pedicure
November 1, 2008
| Article
The kiddie and teen demographic for money-making potential is anything by tiny.
Keywords: building your clientele children's services mommy and me manicures niche marketing teens
September 1, 2008
| Article
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Keywords: natural nail care niche marketing nurses and artificial nails
September 1, 2008
| Article
Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.
Keywords: acupuncture detoxification ear candling keeping your business competitive natural healing
May 1, 2008
| Article
Tim Crowley visits a California salon designed just for men.
Keywords: full-service salons male clients men's services niche marketing On the Road
April 1, 2008
| Article
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: male clients marketing/promotions men's services niche marketing
April 1, 2008
| Article
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Keywords: building your clientele business building niche marketing
December 1, 2007
| Article
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Keywords: building your clientele business building marketing/promotions niche marketing
April 1, 2007
| Article
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
| Article
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Keywords: customer service marketing/promotions men's services niche marketing
