February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
November 1, 2009
Here are some ideas on how to make your salon the "IT" place to party.
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
December 1, 2008
Salon gives runners a post-race treat.
November 1, 2008
The kiddie and teen demographic for money-making potential is anything by tiny.
September 1, 2008
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.
August 1, 2008
May 1, 2008
Tim Crowley visits a California salon designed just for men.
April 1, 2008
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
December 1, 2007
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
April 1, 2007
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Salon Design on a Dime22 photos
Lots and Lots of Ocelot9 photos
A substance capable of causing inflammation of the skin, eyes, nose, throat, or lungs.
How do you track your sales and other records throughout the year?
Is there a business-related New Year’s resolution you find yourself making every year?
Do your clients ask about polish being “three-free”?
Reader to Reader: Are you still loyal to the product brands you learned with in nail school?
Reader to Reader: What solutions do you have for handling extremely obese clients respectfully?
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NAILS Magazine - May 2013
2012-2013 Industry Statistics
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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