Topic : niche marketing

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Attracting the Busy Client

October 3, 2013  | Article

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Keywords: building your clientele   business building   client scheduling   clients   consumer marketing  

A Perk for Military Members

August 14, 2013  | Article

Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.

Keywords: business   military nail techs   niche marketing  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   men's services   niche marketing  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

On My Mind: Is Your Salon a Party Spot?

November 1, 2009  | Article

Here are some ideas on how to make your salon the "IT" place to party.

Keywords: Hannah Lee   marketing/promotions   niche marketing   On My Mind   salon parties  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

When Feet Are Beat: Marketing to Marathoners

December 1, 2008  | Article

Salon gives runners a post-race treat.

Keywords: niche marketing   runners pedicure  

Tiny Tootsies: Grow Your Base With Kids

November 1, 2008  | Article

The kiddie and teen demographic for money-making potential is anything by tiny.

Keywords: building your clientele   children's services   mommy and me manicures   Mother's Day   niche marketing  

Nurses and Nails

September 1, 2008  | Article

Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.

Keywords: natural nail care   niche marketing   nurses and artificial nails  

Off the Beaten Path

September 1, 2008  | Article

Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.

Keywords: detoxification   keeping your business competitive   natural healing   niche marketing   reflexology  

On My Mind: Girls Just Want to Have Pedicures

August 1, 2008  | Article

Keywords: building your clientele   children's services   Hannah Lee   niche marketing   On My Mind  

On the Road: Metro for Men, Irvine, Calif.

May 1, 2008  | Article

Tim Crowley visits a California salon designed just for men.

Keywords: full-service salons   male clients   men's services   niche marketing   On the Road  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

YouTube Training

April 1, 2008  | Article

Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.

Keywords: nail art   nail art techniques   niche marketing   social media   video training  
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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