July 30, 2014
Sharon Trickett is not your average nail tech. This London-based mobile nail artist known as Minnie Moons makes her living off of a single nail style, and in so doing has built a successful niche business that even boasts a celebrity clientele.
Keywords: half-moon mani handpainted nail art nail art niche marketing
October 3, 2013
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Keywords: building your clientele business building client scheduling clients consumer marketing
August 14, 2013
Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.
Keywords: business military nail techs niche marketing
June 3, 2013
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Keywords: male clients men's services niche marketing
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing Polish trends
April 1, 2010
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
November 1, 2009
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
November 1, 2009
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive Mother's Day niche marketing special needs clients
December 1, 2008
Salon gives runners a post-race treat.
Keywords: niche marketing runners pedicure
November 1, 2008
The kiddie and teen demographic for money-making potential is anything by tiny.
Keywords: building your clientele children's services mommy and me manicures Mother's Day niche marketing
September 1, 2008
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
Keywords: natural nail care niche marketing nurses and artificial nails
September 1, 2008
Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.
Keywords: detoxification keeping your business competitive natural healing niche marketing reflexology
August 1, 2008
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
Keywords: building your clientele children's services Hannah Lee niche marketing On My Mind
May 1, 2008
Tim Crowley visits a California salon designed just for men.
Keywords: full-service salons male clients men's services niche marketing On the Road
April 1, 2008
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couples services male clients marketing/promotions men's services niche marketing