April 1, 2008
Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.
Keywords: nail art nail art techniques niche marketing social media video training
April 1, 2008
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
Keywords: building your clientele business building niche marketing
December 1, 2007
Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?
Keywords: building your clientele business building marketing/promotions niche marketing
April 1, 2007
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Keywords: customer service marketing/promotions men's services niche marketing
April 1, 2007
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Keywords: male clients men's services niche marketing
September 1, 2006
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Keywords: bridal nail art marketing/promotions niche marketing salon parties
May 1, 2006
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
Keywords: marketing/promotions Mother's Day Mother's Day promotions niche marketing
November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
May 1, 2002
Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.
Keywords: niche marketing teens youth marketing youth services
February 1, 2002
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: Cuccio Naturale George Schaeffer male clients men's services niche marketing
May 1, 2001
Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.
Keywords: niche marketing youth marketing youth services
March 1, 2001
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
Keywords: arthritic clients circulation disorders elderly clients hammertoes niche marketing
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
June 1, 1995
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Keywords: As I See It elderly clients niche marketing