Topic : niche marketing

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Off the Beaten Path

September 1, 2008  | Article

Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.

Keywords: detoxification   keeping your business competitive   natural healing   niche marketing   reflexology  

On My Mind: Girls Just Want to Have Pedicures

August 1, 2008  | Article

have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.

Keywords: building your clientele   children's services   Hannah Lee   niche marketing   On My Mind  

On the Road: Metro for Men, Irvine, Calif.

May 1, 2008  | Article

Tim Crowley visits a California salon designed just for men.

Keywords: full-service salons   male clients   men's services   niche marketing   On The Road  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

YouTube Training

April 1, 2008  | Article

Some nail techs have taken YouTube’s invitation to “broadcast yourself” seriously. That opens up a world of free training for techs to access whenever they need a helping hand.

Keywords: nail art   nail art techniques   niche marketing   social media   video training  

Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

How to Get the Guy(s) in 10 Ways

April 1, 2007  | Article

You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.

Keywords: male clients   men's services   niche marketing  

Bridal Party

September 1, 2006  | Article

According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.

Keywords: bridal nail art   marketing/promotions   niche marketing   salon parties  

Chasing Mommy

May 1, 2006  | Article

Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   niche marketing  

10 Ways to Woo Wedding Business

June 1, 2005  | Article

Every bride has her own vision of what her wedding look will be. Indulge her fantasies. 

Keywords: niche marketing  

Attracting a College Crowd

April 1, 2005  | Article

College students are a new and interesting demographic for nail salons to target. 

Keywords: expanding your services   niche marketing   profiles   salon profiles   youth marketing  

In a Hurry?

October 1, 2004  | Article

While salon owner Melissa Hash originally planned to target teens, she quickly realized that there was demand for a moderately priced, fun, upbeat salon for everyone. Billing itself as an express salon and spa bar, Rush! In Gambrills, Md., is a hip full salon that appeals to the young and young at heart.

Keywords: Maryland   niche marketing   salon profiles   teens  

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