Topic : niche marketing

31 - 39 of 39
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Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   hammertoes   niche marketing  

How To Atrract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

We Know What Girls Like

May 1, 2000  | Article

Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.

Keywords: niche marketing   youth marketing   youth services  

Wanted Not Just a Few Good Men

April 1, 1997  | Article

Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.

Keywords: men's salons   men's services   niche marketing   pedicures  

Keep Your Advertising on Track

November 1, 1996  | Article

Look to race cars as an interesting way to promote your salon. 

Keywords: marketing/promotions   niche marketing  

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   niche marketing  

When All You Want Is a Few Good Men

February 1, 1995  | Article

Keywords: men's services   niche marketing  

The Man-Tailored SALON

September 1, 1992  | Article

With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.

Keywords: marketing to men   men's salons   men's services   niche marketing  
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