Topic : OPI Products

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Acrylics are Not Dead

June 14, 2012  | Article

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Keywords: CND   colored acrylics   consumer marketing   Gelish   gels  

On the Road: Nail Bar at Walgreens, Chicago

June 13, 2012  | Article

This is no ordinary Walgreens. Enter the two-story flagship at State and Randolph and smell fresh-baked cinnamon rolls, witness a sushi chef masterfully create a custom order, and, of course, get your nails done at its Nail Bar by Essie & OPI.

Keywords: Essie   manicures   On The Road   OPI Products   salon profiles  

OPI Pure Lacquer Nail Apps

June 11, 2012  | Product

These apps use 100% real nail lacquer and combine base and color in one convenient product.

Keywords: full-coverage nail coatings   gel top coats   OPI Products  

OPI and Essie Release Pastel Polish Collections

June 11, 2012  | News

The Essie Wedding Collection isn't just for brides and OPI's New York City Ballet isn't just for ballerinas. The two polish assemblies feature a handful of pastel shades that make perfect neutrals for sunny summers.

Keywords: Essie   OPI Products   pastel  

Industry Experts' Favorites for Summer

June 7, 2012  | News

In Elle Magazine's June 2012 issue, celebrity nail techs and nail salon owners revealed their most beloved colors.

Keywords: celebrity nail techs   Deborah Lippmann   OPI Products  

Different Strokes for Different Folks

May 28, 2012  | News

InStyle magazine, in its May 2012 issue, compiled a list of nail shades that compliment different skin tones.

Keywords: CND   Essie   OPI Products   polish  

Statement Shades for Spring

May 21, 2012  | News

Harper's Bazaar released a list of spring's most popular statement nail shades, urging readers to get out of their neutral rut.

Keywords: CND   Essie   OPI Products   polish   Zoya  

Nicki Minaj's Polish Must-Have

May 14, 2012  | News

Music artist Nicki Minaj deemed OPI's "Did it On 'Em" her polish must-have in this month's issue of InStyle magazine.

Keywords: celebrities   OPI Products   polish  

The Soak-Offs Of Spring

May 11, 2012  | Photo Gallery

Show your clients that you’re the queen of gel fashion by offering them the latest seasonal colors this year in their favorite soak-off brand.

Keywords: Akzentz   Artistic Nail Design   Bio Sculpture Gel   CND   colored gels  

Two International Polish Picks

May 11, 2012  | News

Alex Noonan, beauty director of Marie Claire Australia, named two of spring's hottest international polishes.

Keywords: international   OPI Products   polish   trends  

Cover Look: NAILS May 2012

May 3, 2012  | Video

NAILS Magazine's May 2012 cover features Terri Silacci from Monterey, Calif., who creates flame nails inspired by the novel series and movie, The Hunger Games. She uses OPI GelColor and gold leafing.

Photography by Vu Ong
Model: Adele Uddo (www.adeleuddo.com), Body Parts Models

Keywords: Behind the Scenes   doing nails for photo shoots   Nail art   nail tips   OPI Products  

Two Shades for a Boho-Chic Spring

May 2, 2012  | News

Teen Vogue recommends two polish shades this season for a boho chic look.

Keywords: nail trends   OPI Products   polish  

Help OPI Fight Diabetes

April 20, 2012  | Article

OPI’s new City of Hope limited promotion celebrates City of Hope 2012 Spirit of Life honoree George Schaeffer.

Keywords: charity   George Schaeffer   OPI Products  

OPI Named Teen Vogue's Readers' Pick

April 19, 2012  | News

Teen Vogue, in its April 2012 issue, counted more than 35,000 reader votes to find the most desirable beauty products of today. Under the "Makeup" category, OPI won best nail polish brand.

Keywords: awards   Deborah Lippmann   OPI Products   polish   teens  

Allure's Top 5 Shades for Spring

April 18, 2012  | News

Allure magazine's April 2012 issue names the top five shades for spring.

Keywords: Essie   Jin Soon Choi   OPI Products   polish  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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