June 14, 2012
With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.
Keywords: CND colored acrylics consumer marketing Gelish gels
June 13, 2012
This is no ordinary Walgreens. Enter the two-story flagship at State and Randolph and smell fresh-baked cinnamon rolls, witness a sushi chef masterfully create a custom order, and, of course, get your nails done at its Nail Bar by Essie & OPI.
Keywords: Essie manicures On The Road OPI Products salon profiles
June 11, 2012
These apps use 100% real nail lacquer and combine base and color in one convenient product.
Keywords: full-coverage nail coatings gel top coats OPI Products
June 11, 2012
The Essie Wedding Collection isn't just for brides and OPI's New York City Ballet isn't just for ballerinas. The two polish assemblies feature a handful of pastel shades that make perfect neutrals for sunny summers.
Keywords: Essie OPI Products pastel
June 7, 2012
In Elle Magazine's June 2012 issue, celebrity nail techs and nail salon owners revealed their most beloved colors.
Keywords: celebrity nail techs Deborah Lippmann OPI Products
May 28, 2012
InStyle magazine, in its May 2012 issue, compiled a list of nail shades that compliment different skin tones.
Keywords: CND Essie OPI Products polish
May 21, 2012
Harper's Bazaar released a list of spring's most popular statement nail shades, urging readers to get out of their neutral rut.
Keywords: CND Essie OPI Products polish Zoya
May 14, 2012
Music artist Nicki Minaj deemed OPI's "Did it On 'Em" her polish must-have in this month's issue of InStyle magazine.
Keywords: celebrities OPI Products polish
May 11, 2012
| Photo Gallery
Show your clients that you’re the queen of gel fashion by offering them the latest seasonal colors this year in their favorite soak-off brand.
Keywords: Akzentz Artistic Nail Design Bio Sculpture Gel CND colored gels
May 11, 2012
Alex Noonan, beauty director of Marie Claire Australia, named two of spring's hottest international polishes.
Keywords: international OPI Products polish trends
May 3, 2012
NAILS Magazine's May 2012 cover features Terri Silacci from Monterey, Calif., who creates flame nails inspired by the novel series and movie, The Hunger Games. She uses OPI GelColor and gold leafing.
Keywords: Behind the Scenes doing nails for photo shoots Nail art nail tips OPI Products
Photography by Vu Ong
Model: Adele Uddo (www.adeleuddo.com), Body Parts Models
May 2, 2012
Teen Vogue recommends two polish shades this season for a boho chic look.
Keywords: nail trends OPI Products polish
April 20, 2012
OPI’s new City of Hope limited promotion celebrates City of Hope 2012 Spirit of Life honoree George Schaeffer.
Keywords: charity George Schaeffer OPI Products
April 19, 2012
Teen Vogue, in its April 2012 issue, counted more than 35,000 reader votes to find the most desirable beauty products of today. Under the "Makeup" category, OPI won best nail polish brand.
Keywords: awards Deborah Lippmann OPI Products polish teens
April 18, 2012
Allure magazine's April 2012 issue names the top five shades for spring.
Keywords: Essie Jin Soon Choi OPI Products polish