Topic : OPI products

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Behind the Scenes: Christopher Truong

October 1, 1997  | Article

Christopher Truong recently became an educator for OPI Products because he says many nail technicians need help with certain skills, especially when it comes to proper product application.

Keywords: Behind the Scenes   competitions   OPI products   salon chains   Top 25 Competitors  

Re-Investing the Nail Tip

September 1, 1997  | Article

The latest tip styles are all about flexibility and of serving the needs of as many different clients as possible while making the nail technician’s job easier. Many of today’s designs are the result of suggestions from nail technicians themselves.

Keywords: Acu-Systems   backfills   Backscratchers   CND   Cuccio Naturale  

George Schaeffer's 50th Birthday Party

August 1, 1997  | Article

A legendary bash was held in honor of George Schaeffer's 50th birthday.

Keywords: George Schaeffer   OPI products  

Profile: OPI's Nadine Galli

April 1, 1997  | Article

“Studying the Japanese language is a lot easier for me than Spanish was,” Nadine Galli, who attends a Japanese university twice a week. Now, even her interpreter wants to learn how to do nails.

 

Keywords: Japanese nail industry   OPI products  

OPI Expands Advertising Horizons

January 1, 1997  | News

InStyle magazine now features monthy full-page ads of the Rocky Mountain polish collection. 

Keywords: new collections   OPI products   polish   polish collections  

Polish Enhances Home Decor

January 1, 1997  | Article

Keywords: OPI products   polish  

OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   OPI products  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI products   special needs clients  

Tip of the Month: Cleaning Dirty Nails

August 1, 1996  | Article

Clean up discolored nails quickly and easily

Keywords: acrylic troubleshooting   OPI products  

OPI Goes EAST With the Rockies

August 1, 1996  | Article

OPI announced its new fall polish colors, called the Rocky Mountain Nail Lacquer Collection

Keywords: OPI products   polish  

OPI Takes On The World

April 1, 1996  | Article

Keywords: OPI products  

Salon Superstores: How Much Is Too Much?

February 1, 1996  | Article

Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.

Keywords: CND   OPI products   retail merchandising   Star Nail Products  

Capturing the Cosmo Girl

December 1, 1995  | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: CND   consumer advertising   OPI products   Orly   Star Nail Products  

OPI’s MicroBond Lamp Awarded U.S. Patent

September 1, 1995  | Article

This first patent was granted on the design of and technology used in the lamp’s bulbs.

Keywords: gels   OPI products   patents   UV lights  

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

August 1, 1995  | Article

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Keywords: Alpha 9   American International Industries   distribution   George Schaeffer   Jan Arnold  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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