Topic : OPI Products

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Old School, Take 2: A Look Back at the Origins of Top Manufacturers

June 1, 2003  | Article

Last month we talked to three manufacturers who have been around for the last two decades. This month, three more manufacturers give us their take on how the industry has change and where it is headed.

Keywords: George Schaeffer   history of nail care   Jeff Pink   OPI Products   Orly  

OPI Takes A Gamble

November 1, 2002  | Article

OPI Products went all out for its sixth annual BBSI distributor breakfast honoring distributors who have reached outstanding sales numbers for the year.

Keywords: OPI Products  

Nail Olympics Earns Its Weight in Gold

September 1, 2002  | Article

The second annual nail competition proves that competing really is a global event.

Keywords: Backscratchers   CND   competitions   Dianne D’Agnolo   EZ Flow  

OPI Celebrates Excellent Educators

April 1, 2002  | Article

OPI’s awards banquet recognized performance and artistic excellence in a number of nail design categories.

Keywords: OPI Products  

Behind the Scenes: an illustrated cover concept

March 1, 2002  | Article

Keywords: Behind the Scenes   OPI Products   Orly  

A Good Man Isn’t Hard to Find

February 1, 2002  | Article

Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.

Keywords: Cuccio Naturale   George Schaeffer   male clients   men's services   niche marketing  

Earn Client’s Trust, Earn Client’s Dollars

June 1, 2001  | Article

By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all. 

Keywords: OPI Products   retailing  

OPI Celebrates 20 Years of Giving Back

June 1, 2001  | Article

Just about everyone in the nail industry — whether friend or competitor — would say that OPI president George Schaeffer has done much to advance the professional nail industry. 

Keywords: charity   George Schaeffer   OPI Products  

Behind the Scenes: Tracey Revis

August 1, 2000  | Article

Keywords: Behind the Scenes   MMA   OPI Products   Tracey Revis  

Behind the Scenes: Nadine Galli

July 1, 2000  | Article

Keywords: Behind the Scenes   OPI Products  

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 6)

May 1, 2000  | Article

One year ago, Lynn Kogle and her staff at Secrets Salon in Long Beach, Calif., took on the challenge of revamping their business systems using the strategies taught in OPI’s business management program, The Edge - Standards & Systems for Success.

Keywords: OPI Products   profitablity   Suzi Weiss-Fischmann  

Then & Now

April 1, 2000  | Article

This month, in our look back at images of ourselves and our industry, we focus on advertisements. Although many of these ads look quaint now next to the more recent ads, most of them were still high impact at the time and the best of the bunch.

Keywords: advertising/promotions   Alpha 9   CND   Mehaz   OPI Products  

Will Beauty Superstores Hurt Salon Retail?

April 1, 2000  | Article

All-in-one retailers complete with salons and professional products are popping up left and right. Should smaller salons take coven or is there something the beauty industry can learn from these salon superstores?

Keywords: CND   Debbie Doerrlamm   franchise   Jan Arnold   Larry Gaynor  

The Life of a Bottle of Polish, from Manufacturer to Your Salon

February 1, 2000  | Article

Over the years NAILS has examined the chemistry of polish and its ingredients, how colors are chosen, and even how polish is bottled. Here we cover it all—the life of a bottle of polish beginning to end.

Keywords: how products are made   ingredients   Nailco   OPI Products   Orly  

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 5)

January 1, 2000  | Article

Shrinkage is the term retailers use to describe missing product inventory. Simple employee error or sticky fingers can be the culprit. We asked the Secrets team for their view on this retailing pitfall in this month’s business-building update.

Keywords: OPI Products   profitablity   Suzi Weiss-Fischmann  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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