January 25, 2012
| Article
NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.
Keywords: adding new services Hannah Lee On My Mind promoting your services retailing
April 20, 2011
| Article
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
Keywords: couple services marketing/promotions pedicures promoting your services salon parties
November 17, 2010
| Article
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: advertising/promotions booth rental business business tools customer service
November 17, 2010
| Article
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
Keywords: business marketing/promotions networking promoting your services
September 1, 2010
| Article
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
Keywords: keeping your business competitive marketing/promotions promoting your services web marketing
September 1, 2010
| Article
"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.
Keywords: Action Bag client gift ideas keeping your business competitive promoting your services
July 1, 2010
| Article
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Keywords: competitive marketing/promotions professional image promoting your services web marketing
March 1, 2010
| Article
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Keywords: advertising/promotions marketing/promotions promoting your services salon menus
September 1, 2009
| Article
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
July 1, 2009
| Product
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services
June 1, 2009
| Article
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
June 1, 2009
| Article
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Keywords: alternative careers business tools marketing/promotions mobile salons promoting your services
May 28, 2009
| News
I would like to offer themed manicures and pedicures for my clients. I want a relaxing spa atmosphere. What are some ideas I can use to create themed services?
Keywords: adding new services add-on services manicures pedicures promoting your services
May 1, 2009
| Article
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
Keywords: add-on services promoting your services waxing
May 1, 2009
| Article
Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.
Keywords: creating a portfolio marketing/promotions nail art photographing nails promoting your services
