June 1, 2009
| Article
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Keywords: alternative careers business tools marketing/promotions mobile salons promoting your services
May 28, 2009
| News
I would like to offer themed manicures and pedicures for my clients. I want a relaxing spa atmosphere. What are some ideas I can use to create themed services?
Keywords: adding new services add-on services manicures pedicures promoting your services
May 1, 2009
| Article
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
Keywords: add-on services promoting your services waxing
May 1, 2009
| Article
Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.
Keywords: creating a portfolio marketing/promotions nail art photographing nails promoting your services
May 1, 2009
| Article
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
Keywords: marketing/promotions On the Road promoting your services salon parties salon profiles
April 1, 2009
| Article
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
April 1, 2009
| Article
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Keywords: business tools keeping your business competitive marketing/promotions organization promoting your services
April 1, 2009
| Article
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
March 1, 2009
| Article
You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.
Keywords: business tools promoting your services web marketing
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
June 1, 2008
| Article
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Keywords: adding new services alternative services keeping your business competitive marketing/promotions promoting your services
June 1, 2008
| Article
Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.
Keywords: adding new services colored acrylics enhancements expanding your services keeping your business competitive
May 1, 2008
| Article
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
Keywords: advertising/promotions coupons promoting your services
February 1, 2008
| Article
Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.
Keywords: business cards promoting your services salon menus
February 1, 2008
| Article
Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.
Keywords: marketing/promotions promoting your services web marketing
