June 1, 2009
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
May 28, 2009
I would like to offer themed manicures and pedicures for my clients. I want a relaxing spa atmosphere. What are some ideas I can use to create themed services?
May 1, 2009
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
April 1, 2009
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
March 1, 2009
You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
June 1, 2008
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.
May 1, 2008
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
February 1, 2008
Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.
Succulent Scrubs8 photos
At Long Last: An Intro to Longer-Lasting Polish7 photos
La Palm Products presents, Gel II Manicure, a two-step soak off gel polish. Luminous nail color that applies faster, feels thinner, and lasts...
Should I have a TV in my salon?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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