February 1, 2008
Ready to take salon communication to the next level? Want to make it even easier for current clients to recommend you to others? Want more traffic on your website? It's time for a salon e-newsletter. We've road tested some of the e-newsletter options available and found it's easier than you think to get started.
January 1, 2008
Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.
April 1, 2006
From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.
April 1, 1997
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
October 1, 1995
Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
At Long Last: An Intro to Longer-Lasting Polish7 photos
Nail Products in Pantone’s Color of the Year28 photos
A colorless coating that is applied over colored polish to prevent chipping and add shine to the finished nail.
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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