Topic : promoting your services

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Making Money with Colored Acrylics

January 1, 2008  | Article

Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.

Keywords: adding new services   colored acrylics   glitter   glitter acrylics   keeping your business competitive  

10 Steps to Catapult Your Business

April 1, 2006  | Article

From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

Keywords: business   business tools   customer service   networking   professional consultants  

Deb on the Web: How to Shake the Doldroms

April 1, 2006  | Article

Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.

Keywords: building your clientele   keeping your business competitive   preventing burnout   promoting your services  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   business   keeping your business competitive   marketing/promotions   niche marketing  

Spa Spin: How To Amp Up Your Menu

November 1, 2003  | Article

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Keywords: all-natural   keeping your business competitive   promoting your services   vegan services  

Asian Influence: Building A Bridge

April 1, 1997  | Article

As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.

Keywords: discount salons   keeping your business competitive   licensing   promoting your services   Vietnamese salon industry  

Cover Tech: Keeping a Competitive Edge

October 1, 1995  | Article

Winning nail competitions could get you noticed. How about being called to endorse nail products? Add to that starting your own product line! The sky's the limit for technician Kim Morgan.

Keywords: competitions   promoting your services   Top 25 Competitors   Tweezerman  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   business   coupons   direct mail   marketing/promotions  
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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